
As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
A Successful SEO Campaign Must Have :
• Great Keyword and Competitors Research
• A Comprehensive Local Marketing Strategy
• Current Internal Website Optimization
• Search Engine Friendly Features
• An Internal Consistent Blogging Strategy
• An Aggresive Link Building Campaign
• Social Media Integration
| Business Size → |
Small |
Medium |
Large |
|
$299/m |
$599/m |
$899/m |
|
| Website Analysis /tags/structure/blog | |||
| Keyword Research/ List Developement | 10 | 20 | 30 |
| Blog & Page Optimization / RSS / Titles / Tags / Sitemap | |||
| Social Sharing & Social Comments Integration ** | |||
| Google Analytics and Google Webmasters Setup | |||
| Monthly Traffic Google Analytics Reports | |||
| Monthly / Weekly Keyword Ranking | 5 Locations | 10 Locations | 15 Locations |
|
Local SEO Reports 1 Physical Location (every 2 months) |
|||
|
Citation Tracking Report (every 2 months) |
|||
|
Google + Local Analysis Report |
Every 3 months | Every 2 months | Every month |
| Social Media Report | Every 6 months | Every 2 months | Every month |
| SEO Review & Analysis Meeting | Every 2 months | Every month | Every month |
|
Citation (Location based inlinks) Building + Analysis |
Every 3 months |
Every 2 months |
Every month |
| Directory Building | |||
| Google + Local (Places + Page) & Yelp for Retail | |||
| Facebook Surveillance | |||
| Facebook Setup / Optimization | |||
| Twitter Page Setup / Optimization | |||
| Tumblr Page Setup / Optimization | |||
| Pinterest Page Setup / Optimization | |||
|
Blog Promotion / Social Sharing / Feeds / Likes & +1 |
|||
| Blog posting on website and tagging | 3 per week | 5 per week | |
| Facebook Posting & Promotion Management | |||
| Twitter Posting | |||
| Google + Posting | |||
| Tumblr & Pinterest Posting | |||
| Facebook Fan Building | |||
| Twitter Follower Building | |||
|
Pinterest Follower Building |
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
** If we are not the designer of your website we will instruct you on how to do this for your site.