
As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
A Successful SEO Campaign Must Have :
• Great Keyword and Competitors Research
• A Comprehensive Local Marketing Strategy
• Current Internal Website Optimization
• Search Engine Friendly Features
• An Internal Consistent Blogging Strategy
• An Aggresive Link Building Campaign
• Social Media Integration
| Business Size → |
Intro |
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$79/m
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$249/m |
$499/m |
$749/m |
$999/m |
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1 month |
1.5 months |
2 months |
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On Page SEO |
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| Website Analysis | |||||
| Keyword Research/List | 25 | 25 | 50 | 75 | 100 |
| Competitive Analysis | 3 | 4 | 5 | ||
| Google Analytics Setup* | |||||
| Google Webmasters Setup | |||||
| RSS Feed Setup | |||||
| META Tag Optimization | |||||
| Image Optimization | |||||
| Sitemap Implementation | |||||
| Robot.txt Implementation | |||||
| Reporting | |||||
| Assessment Semi-Annual | |||||
| Monthly Traffic Reports | |||||
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Monthly Keyword Ranking |
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| Keyword Locations | 1 | 3 | 5 | 7 | 10 |
| Monthly Local Reports | |||||
| Conversion Reporting | |||||
| Off Page SEO | |||||
| Link Building (Hours) | 1 | 3 | 5 | 7 | |
| Local Profiles | |||||
| Social Bookmarking | |||||
| Directory Submissions | |||||
| Media Optimization | |||||
| Local SEO | |||||
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Google Maps |
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| Yahoo Local | |||||
| Bing Local | |||||
| Review Sites | |||||
| Social Media | |||||
| Facebook Surveillance | |||||
| Blog Feed to FB & Twitter | |||||
| Facebook Page Setup |
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| Twitter Page Setup | |||||
| Tumblr Page Setup | |||||
| Pinterest Page Setup |
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Facebook Fan Building |
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Twitter Follower Building |
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Pinterest Follower Building |
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.