Google+ Meets Google Local

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Google+ Meets Google Local

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 Why Google+

  • Increased Traffic through organic Search/Local Rankings (Google Places)

  • Google + Pages will be indexed like any page in your website

  • The Power of Reviews

  • Customer Service

    Google+ allows businesses to:

  • Create pages and develop relationships with prospects and customers on multiple levels. Individuals can add a brand to a specific Google+ Circle

  • Individuals can share a Google+ page with their network, and interact

    • users can +1 (or in other words, endorse) the updates a company publishes

    • leave comments, upload photos, and tag the brand in them.

  • The Hangouts feature enables companies to engage with fans, prospects, and customers through video conference calls.

  • Video chat is definitely the element that distinguishes Google+ from other existing social networks. “we want to help you make the same kinds of lasting connections with your customers online the way you can in real life,” wrote dennis Troper, product Management director, Google+ pages. Video communication is one way to make this happen.

    10 Facts about Google + Pages

    1) Pages can’t add people to circles until the page is added first or mentioned
    2) pages can be made for a variety of entities, profiles can only be made for people
    3) The default privacy setting for elements on your business page is public
    4) Google+ pages automatically unfollow you if you unfollow them.
    5) Pages have the +1 button
    6) Pages can’t +1 other pages, nor can they +1 content on the web
    7) Pages don’t receive notifications via email, text, or in the Google bar
    8) Pages don’t have the option to share to ‘extended circles
    9) local pages have special fields that help people find the business’ physical location.
    10) Google+ pages can’t even mention you unless you’re connected.

    Setting up a Google+ Page

    1) Choose a gmail account you will use for business
    2) http://www.google.com/+/business/
    3) Choose Page type, category and add business info
    4) Complete ALL Fields - Add some photos
    5) VERIFY your Page

    Search benefits of Google+

  • Improves Googles Intelligence - its all about the connections

  • Improved Search results- spamming easier to detect

  • Changing How You Get Traffic - +1 everywere

  • Websites with a +1 button get 3.5 times the Google+ Traffic!!

  • Improved Click Through Rates

         Direct Connect - OMG


Best practices for marketing on Google+

  • Share lots of photos

  • Add recommended links

  • Promote your G+ page on your website / blog

  • Ask “Please share” when posting

  • Analyze traffic from your G+ page

     
    The power of the Circle - Segmentation is Critical online

    Examples: CUSTOMERS, VENDORS, vip clients...

     
    Reviews

  • The game has changed - more accountability

  • Ask for reviews from customers

  • You can leave a review as a Business (Page) as well as a User

  • Download G+ Local on your Phone

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Shuhari Martial Arts new website comes up in the first page of google with keywords that not only bring new customers but also got the attention from ABC7 and they did a story about Self Defense at the dojo.

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