Pinterest for Business? Traffic, Sales & Leads

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Pinterest for Business? Traffic, Sales & Leads

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pinterest-for-business“Pinterest is a social network that allows users to visually share, curate and discover new interests by posting, aka Pinning, images or videos to a Board (a collection of Pins) Users can upload from their computer or pin things they find on the web.”

The Fastest Growing Social Website #5


Over 10 Million Unique Visitors in Jan


One of the Fastest Growing Websites Ever


Reasons to get on the Pinterest band wagon:

  • Pinterest Converts More Browsers into Buyers
  • Pinterest Drives Tons of Traffic  
  • Pins Get you more Inbound Links
  • User Engagement is VERY Addictive
  • Pinterest Integrates with your website,Twitter and Facebook profile
  • Get Chrome or Firefox Extension

https://chrome.google.com/webstore/search/pinterest
https://addons.mozilla.org/en-US/firefox/addon/pinterest-right-click/

How to get into Pinterest?

  • Get invited from another Pinterest user.
  • Click on Link in your email invite
  • Login with your Facebook or Twitter acount
  • Once you are logged in go to About → Help  (upper right corner)  Everything you need to know to set up your Pinterest profile is here.

When setting up profile:

  • Be complete and use your business name
  • Add a description for your business which contains your best keywords
  • “Hide your profile to search engines” : Turned OFF
  • Create a few Theme based boards -  Use keywords in title and description of the board
  • Start Pinning ;)

Board Ideas:

  • Executive Management Board - with Bios
  • Blogs with Great Photos - pin with the content in the description
  • Ebook and Book Covers - with descriptions
  • Photos of your happy customers - with their consent
  • Photos of your work, services
  • Create a Video Gallery
  • Photos/Vidoes of Events


Pinning Guidelines:

  • Upload your own images from your computer or Pin from your website
  • File names of the images you upload from your computer should be keyword rich    
  • Pin from different sources, ie multiple websites with images related to your business
  • After you upload your image - “edit” to add a link (if you did not pin form website)
  • Add a description to your image (up to 500 keyword rich characters)
  • Engage - Comment, Like, Re-Pin, Follow and be Followed
  • Create a variety of boards with Keyword Rich titles
  • Add “Follow” and “Pin It” buttons to your website
  • Image size 600-800 pixels wide - no limit on length - don’t use small images!!
  • Pin Videos
  • Promote your board through other channels

Pinterest Terms:

  • A Pin :  an image added to Pinterest
  • Board : a set of theme-based pins
  • Pinning : the act of visually sharing content
  • Repin : reposting somebody else’s pin
  • Pin It Button : a button placed on a website to make it easier to share an image from that site
  • Pinner : the person who does the sharing

NEW Pinterest Tools !!!

Calculate your Pinfluence - Measure reach and virality
http://pinpuff.com/

Share a screenshot of your website instead of a single image
http://url2pin.it/
http://snapito.com/

Pin a Quote
http://pinaquote.com/

Follow Us on Pinterest:
http://pinterest.com/destinygroup/

 

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Success Story

Since we started managing it the Sarasota Farmers Market's facebook page has grown from 100 to more than 2500 LIKES and they reach more than 700,000 people thru this medium.

sfm

Visit their website at www.sarasotafarmersmarket.org

WEBSITE DESIGN

Destiny Group has a surprisingly unique commitment to providing website development from a very practical growth-orienting marketing perspective.

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2801 Fruitville Rd # 120 • Sarasota

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