• 300,000+ business have a presence on facebook
• Participants in online communities usually spend more $ online.
• 70% of companies plan to increase investment in social media by an average of 40% in 2010.
• Social media = Low Cost Marketing + Getting Traction
• Only 18% of traditional TV campaigns generate a positive ROI

What do you think about social media?  Share your story and if you need more information on how social media can help your business grow please call us at 1(866) 388-2697, or click here to contact us.

You can start by checking these sites:

• facebook
• twitter
• youtube
• tumblr
• myspace

Thanks
Destiny

Having a Blog inside your website and blogging often, will help you with your online positioning.

How is this possible?

• If your Blog is inside your website (in the same domain and structure of your site), every time you create a blog entry, a new page is created for the site (a new potential indexed page by google).
• On the other hand if you keep your website updated google will come back more often to you for new information.
• Let say now that you also assigned tags to that blog entry, now every one of the old tags you assigned (which was a page by itself) is going to be updated and also all the new tags you created for this specific blog entry will be created as another new page.

So as you can see, a simple blog entry could make your website grow exponentially and keep your pages updated, both things google and the other search engines love.

Blog every day if you can!!! and remember to asign tags... Also remember, an external blog (not inside your domain) will only generate inbound links from the outside (which is fine and you also need) but those keywords, tags, copy, etc will not be taken as content inside your site.

Lets get Blogging...

You can make your business come up locally on the first page of google or bing very easily using maps.

Many people don't know that you can actually add your business into google's map or bing's map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into GOOGLE's MAP or BING'S MAP can help your company's website come up on the first page with selected keywords when people is searching in your area or using the city or state that you are located in the search string.


How to create a Google Map entry for your business?
You just need a GOOGLE ACCOUNT... If you have a gmail or use any of the google or youtube services you already have one.
Login with your google account or create one here (https://www.google.com/accounts/NewAccount)
After login go to Google maps (http://maps.google.com/) and click on the Put your business on Google Maps or go directly here (http://www.google.com/local/add/)
Follow all the steps in google's map entry creation.
Remember to use KEYWORD ORIENTED descriptions, names and information. This will help your google map entry come up with those keywords in the search. Also remember you need to be RELEVANT, you need to have those keywords also on your website, blog entries and other profiles you might have.
At the end of the process google will ask you to verify your business, you can do it thru a postcard to your address (takes time) or the easy way, by phone (We recommend this one).


How to create a Bing Map entry for your business?
The process is the same, but you have to create a live.com msn.com or hotmail.com account (click here to create one: https://signup.live.com/)
Then login to it and go to this address to put your business into the BING MAP (https://ssl.bing.com/listings/ListingCenter.aspx)
Follow the steps, using KEYWORD ORIENTED content.
And verify your business thru their process (they only have the postcard option here).

On the other hand if you have a new website, embedding a google map inside your website will help you bring Google to your website faster for indexing. But remember, your website has to be search engine friendly, you should have a blog, use tags, and have a nice organized keyword oriented copy inside your site. Without that you will not be RELEVANT for google or bing and the MAPS could just not come up on the search.

For more information about SEARCH ENGINE OPTIMIZATION (SEO) tips, click here.
For more information on Search Engine Friendly affordable Joomla Websites, click here.

We created a youtube channel to share videos with Internet marketing tips, good SEO practices and search engine friendly website design. Here's the first video with some of the websites we created...

Here's a great video showing how Social media is changing everything and why you should be doing it. Incredible numbers that show how marketing changed in the past years and why it is so important to be part of this change.

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many bookmarking it is generally popular and will get more traffic. You can use del.icio.us bookmarks to help improve your SEO campaign. The public social component of del.icio.us makes it a great tool to make your website stand out form your competition. 

Here's a video explaining how to use del.icio.us and why is it SOCIAL:

 

You can also use Social Bookmarking as a great online collaboration toll. Since your bookmarks are public delicous allow you to easily share important or useful links with coworkers, customers and partners. 

We recommended before using linkedin in your SEO campaign in this article: http://www.destiny-soft.com/improve-your-seo-campaign-tip-1-linkedin-profiles.

Here you have a great video about Linkeding and how to use it to not only help your web presence but also make your business grow thru online networking.

 

We believe there really is a new era emerging in the Web's evolution. So what's next?  What will define Web 3.0?

One explanation is that:

Here are a few trends that are distilling the conversation and, in the process, defining Web 3.0:

1. Aggregators

 No one wants to manage accounts on 25 different social sites. This frustration has driven the creation of tools like iGoogle, FriendFeed and Netvibes — all aimed at streamlining your social Web into one space. But more importantly, it has led to the reinvention of Facebook as the ultimate social aggregator.

Recent redesigns of Facebook have turned it into a place where your photos, videos and blog posts can be easily (and automatically) funneled into one place. That's an approach that FriendFeed pioneered years ago, but there's a big difference: Your friends are actually using Facebook.

And now they can even comment on your shared items without leaving the social network. That's bad news for YouTube and other sites that need traffic to create ad revenue, but it's good news for users who don't want to scramble all over creation just to say "Cute video!"

2. Simple sharing

 We've all been seeing those "Share this!" buttons for years now. If you're a marketer or PR person, you've probably plastered them all over your work in hopes of helping it "go viral." But the reality is that these links to sites like Digg or Reddit just haven't been that useful.

That's finally starting to change thanks to Web and smartphone tools that simplify the sharing process.

A few examples:

 • Hootsuite's Ow.ly Social Bar: A bit more comprehensive than TBuzz, this tool shares sites but then also makes it easy for the viewer to share it again. So if you like the link I send you to, you can click a button at the top of the page and keep the share train rolling.

• Smub.it: Designed to make sharing easier on an iPhone, Smub actually works on just about any device with a Web browser. You simply add "smub.it/" in front of any URL, and it will pull up a page of simple buttons to share that site on Twitter, Facebook, Digg, etc.

3. Un-Sites

The design-heavy microsite has been under serious assault lately. Why? Because businesses and marketers are realizing that there's an infinite supply of content out there, being refreshed every day. Why go through all the trouble of creating 100% of your site's content yourself?

And here's another point: A few years ago, if you wanted video on your site, you had to write or find a code that would let you host the video. Big pain in the butt. Now Google is dumping millions of dollars into making YouTube the best, most advanced video service on the planet. Why would you still go it alone, when you can just embed YouTube on your own site for free?

Right now, this concept is being pushed to its limits by ad agencies and others who want to get buzz by showing how minimalist their Web design can be. The most notable examples are Modernista's pop-up home page, the similar Skittles project by Agency.com, and most recently BooneOakley's bizarre conversion of its agency site into a YouTube video. (watch bellow)

 

For now, these kinds of projects are mostly just publicity stunts. But there's no denying that repurposed content from sites like Twitter and YouTube is going to become the norm with almost any site design in the near future.

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On another angle we've heard that if Web 1.0 was characterized by connecting people to content, and Web 2.0 is connecting people to people, then Web 3.0 is certainly connecting objects to people and to eachother. The Internet of things. Tim O’Reilly has also been talking about this for a while.

Inanimate objects can be embedded with sensors and connected wirelessly to the Internet. This enables us mere human objects to effectively communicate with those formerly inanimate objects. The hope is that as we are able to collect data from these embedded objects and analyze it we’ll be able to make better, more informed decisions based on all the available information we have.

This requires, of course, better analytics to makes sense of it all. But coupled together (data+ analytics) it’s truly the next transformative era of computing. 

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So what's your take on the term "Web 3.0"? Is it a bold new era? Or just a reorganization of all the information we have today? I'd love to hear what trends you've noticed and where you think they're taking us.

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Original Blog Posts: thesocialpath.com  and  asmarterplanet.com

At Destiny Tech we believe that if you reduce travel and meet virtually and collaborate online instead, you can save both time and money. We know that there is a time and place for travel, but we believe that with the right tools, a little know-how, and some adventurous spirit, you can save money, be more productive, and lower your environmental impact.
 

   V.S. 

We use these tools in every project, meet remotely, use IP phone technology to teleconference with professionals and customers all over the world and best of all, save you time and Money. This collaboration saves us time and money so we extrapolate these savings into your final price.

Personally we prefer CITRIX GoTo Meeting (To do online meetings) but there are a lot of collaboration tools (and a lot of free ones online). We also use Google Docs (to share documents), instant messaging tools for easy & fast communication and Ip phones for free international teleconferences. We also have these tools working with our mobile devices (iphones) to help everybody be connected at all times, updated with the project growth and also communicated with new requests, changes, etc.

Commuting to work and traveling for business is often unavoidable. There are many good reasons to travel: There is nothing like a face-to-face meeting to forge a relationship or read subtle body language cues; spending time immersed in a different culture opens our eyes, minds and hearts; traveling to a client, partner or donor shows them that they are important to you and your organization. However, many of us travel when not necessary. Not only does travel use up money and valuable time that you could be spending in other ways, but it's costly to the environment.

We are rethinking work-related travel (including commuting), just like may non-profits and for-profit companies. Here you have a list of 10 recommendations for reducing or eliminate business travel without completely losing the advantages of meeting face-to-face. We encourage everyone to use these suggestions so organizations and individuals can use technology to save time, reduce travel costs, and reduce impact on the environment at the same time.

10 Ways to Change (Save TIME, Save MONEY & Save the environment too):

Here are 10 technology tips to help you reduce your need to travel:

1. Measure your travel: Determine your organization's travel and commuting environmental footprint as well as the amount of money your organization is spending on travel. Make a list of meetings, training's, and events attended by your staff or volunteers that might be suitable for teleconferencing, Web or video conferencing.

 

2. Attend online trainings using a webbing service or screen-casting to observe its effectiveness, and how you might use it to substitute for a meeting or training at your organization.

 

3. Try out one or more telephone conferencing services. Some good options are: Ready-Talk, Care2Call, and FreeConferenceCall.com, Skype, Vonage, etc. GotoMeeting has its own phone component for teleconferencing wile having the WEB conference.

 

4. Try one or more Web conferencing services. Some good options are: GotoMeeting, ReadyTalk, Microsoft Communicator, and WebEx.

 

5. Check into video conferencing services. Some basic free options are: Skype and gmail voice and video chat.

 

6. Explore an online virtual world environment like Second Life to see how that tool might provide a fun and more personal meeting environment.

 

7. Use instant messaging technologies (chat/IM) like Skype, Pidgin, or AOL Instant Messaging (AIM) to allow more spontaneous communications. Or consider tools like Communicator 2007 that include instant messaging as part of a robust online communications package.

 

8. Collaborate and share documents online. Some free services are: 4shared.com, GoogleApps Education, Google Docs, Microsoft Office Online, Google Groups, and Yahoo Groups.

 

9. Encourage staff to telecommute. Technologies like remote desktop software like pcAnywhere, virtual private networking (VPN), voice over IP (VoIP), and virtual PBX can help make working at home as effective as coming into the office. Many corporations and very large non-profits have used custom-built VoIP infrastructures to facilitate unified communications for years, but VoIP products and systems have recently become more accessible for small-to-medium organizations too making it easier to effectively work from home and stay in touch (Vonage ip phones is a great example of this technology coming available for people and small organizations)

 

10. Look for conferences that have a virtual component or will be recorded and can be accessed online, such as the Craigslist Foundation's Nonprofit Boot Camp. Or ask a local volunteer or board member to attend and report back to your group instead of asking someone to travel.

• One 4,150 KM (2,578 mile) flight emits 762 pounds of CO2 per person, which is equivalent to 5% of the CO2 emissions from the electricity use of an average home for one year. The IPCC estimates that aviation emissions are currently 492 million tons per year and growing at a rate of 6% annually.
• Telecommuters last year saved 840 million gallons of gasoline and reduced carbon emissions by almost 14 million tons.
• The Telework Coalition estimates that $20,000 per year can be added to the bottom-line of your organization per full-time teleworking employee in reduced real estate needs and related overhead expenses.
• Allowing your staff and volunteers to work remotely has proven to increase both productivity and job satisfaction.

 

 

Original Blog post: techsoup.org

# 1 - Drive Traffic:
You can use Twitter to let know your followers you have a new blog entry on your website, or you have a new products line and always include a link to your website or the article you are relating to.

# 2 - Develop Brand Loyalty:
One of the many ways of building BRAND LOYALTY is to release good, related and useful information to your own customers.

# 3 - Improve your Exposure (Buzz):
In Twitter you will be able to interact with thousands of potential customers.

# 4 - Networking using Twitter:
This system allow you to interact with people and it could help you know you clientele or your potential customers a lot better.

# 5 - Real Time Research:
Find out what people is doing, buying, searching, etc. You can decide what content people will enjoy the most by using the search function.

Want to learn more?  Contact us!

 

Here you have a nice video about TWITTER SEARCH:

First of all, what is a WIKI?, well lets go to the WIKIPEDIA definition of WIKI:

A wiki is a website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simple text editor, within the browser. Wikis are often used to create collaborative websites, to power community websites, and for note taking. The collaborative encyclopedia Wikipedia is one of the best-known wikis. Wikis are used in business to provide intranet and knowledge management systems.
Source: http://en.wikipedia.org/wiki/WIKI

A wiki could be use for collaborative projects, events and more. In business all this is going to be published online so you could use it to promote your events and products by creating a wiki about them and having the members of these events or product collaborate. Remember to create links back to your blog (were you talk about the event) or to your website, were you have information about yout product.

Here is a good video about how wikis work and how you can create one.

 

Destiny.

Blogging is still soaring in the Web 2.0 era and WordPress is easily the most popular engine on the market.  This multipurpose blogging software is used for everything from personal diaries to business applications, helping many achieve online notoriety and even more bring in consistent revenue.  Although WordPress is generally referred to as a weblog publishing tool, some are calling it a CMS.  Do you agree?  We don’t.  And this article will explain why.

In order to determine whether WordPress is a CMS or not, you should first become acquainted with the three main types of content management systems, as outlined below.

Open-source Systems - Software packages like Drupal and Joomla that are becoming more popular for small to medium sized ventures.

Enterprise Systems - Proprietary solutions like Microsoft Content Server.  This type of CMS is geared towards corporate users that require powerful business applications and frequent database interaction.

Home Grown Systems - These systems are developed in-house by webmasters who have specific requirements for content management.

When comparing the WordPress platform to the software in these classifications, it falls short as merely an over-hyped content delivery system.  Though it has a tremendous following and a number of benefits, WordPress doesn’t have what it takes to be called a real CMS.   In fact, it lacks several of the necessary protocols the average CMS provides as standard.  This includes update features, security tools, user permissions and more complex content management functionality.  When considering the all the capabilities it is missing, calling WordPress a CMS may be like unfairly moving it up in weight class.

Should WordPress be a CMS?

Perhaps the real issue should be whether or not WordPress needs to be more like a genuine CMS.  While this software gives you a lot, there are limitations and thus disadvantages.  Ask a fan of Mambo, Joomla or PHP-Nuke and they will probably tell you that WordPress is highly inferior.

Despite the shortcomings, it still is a very efficient tool and rightly embraced by millions of users around the world.  It can also be a nice alternative to some of the more complex and intimidating content management systems.  For the most part, the user community is happy with the functionality and would probably prefer to keep things as they are.  After all, turning the platform into a true CMS would tamper with a relatively clean code and possibly cause the software to lose some of its natural appeal.  Besides, simplicity and ease of use are two of WordPress’ biggest advantages.

Conclusion

There is no denying the capabilities of WordPress.  The overwhelming enthusiasm the community shares for this platform is certainly warranted.   It is very cost effective and makes and ideal tool for small to medium sized.   Be that as it may, tagging WordPress as a content management system is not inherantly accurate.   In order to earn that title, the software would require a major overhaul which would in turn, cause it to lose so much of the qualities that has made it so popular.

Comment: We personally prefer Joomla since there is a lot more support online in the JOOMLA COMMUNITY, an incredible selection of components and modules available and new and more complex software developed everyday, go to www.joomla.org to learn more.

Another very good article about the differences between DRUPAL, JOOMLA and WORDPRESS:  http://www.goodwebpractices.com/other/wordpress-vs-joomla-vs-drupal.html

 

Original Blog Entry:  http://webhostinggeeks.com/blog/2009/04/22/is-wordpress-really-a-cms/