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Social Media Marketing ROI (Return On Investment)

Check this great video about ROI (Return On Investment) on Social Media Marketing (SEO + SMO)


Some highlights from the video:
  • 300,000+ business have a presence on facebook
  • Participants in online communities usually spend more $ online.
  • 70% of companies plan to increase investment in social media by an average of 40% in 2010.
  • Social media = Low Cost Marketing + Getting Traction
  • Only 18% of traditional TV campaigns generate a positive ROI
What do you think about social media?  Share your story and if you need more information on how social media can help your business grow please call us at 1(866) 388-2697, or click here to contact us.

You can start by checking these sites: Thanks
Destiny

 

SEO TIPS: Blogs are your best tool to make your website grow on the Search Engines

Having a Blog inside your website and blogging often, will help you with your online positioning.

How is this possible?
  • If your Blog is inside your website (in the same domain and structure of your site), every time you create a blog entry, a new page is created for the site (a new potential indexed page by google).
  • On the other hand if you keep your website updated google will come back more often to you for new information.
  • Let say now that you also assigned tags to that blog entry, now every one of the old tags you assigned (which was a page by itself) is going to be updated and also all the new tags you created for this specific blog entry will be created as another new page.
So as you can see, a simple blog entry could make your website grow exponentially and keep your pages updated, both things google and the other search engines love.

Blog every day if you can!!! and remember to asign tags... Also remember, an external blog (not inside your domain) will only generate inbound links from the outside (which is fine and you also need) but those keywords, tags, copy, etc will not be taken as content inside your site.

Lets get Blogging...

Here's a good video explaining blogs:

SEO TIPS: Google Maps search results sample - SEO using maps

Here's a good example of Google maps helping you on your internet marketing campaign. If you search for SEO Sarasota (Search engine optimization Sarasota) which is one of the services we provide in one of the areas we provide it locally you'll find us on the map at the very beginning of the first page of Google.

SEO TIPS: Add your business on Google and Bing Maps to come up locally on the search

You can make your business come up locally on the first page of google or bing very easily using maps.

Many people don't know that you can actually add your business into google's map or bing's map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into GOOGLE's MAP or BING'S MAP can help your company's website come up on the first page with selected keywords when people is searching in your area or using the city or state that you are located in the search string.


How to create a Google Map entry for your business?

You just need a GOOGLE ACCOUNT... If you have a gmail or use any of the google or youtube services you already have one.
Login with your google account or create one here (https://www.google.com/accounts/NewAccount)
After login go to Google maps (http://maps.google.com/) and click on the Put your business on Google Maps or go directly here (http://www.google.com/local/add/)
Follow all the steps in google's map entry creation.
Remember to use KEYWORD ORIENTED descriptions, names and information. This will help your google map entry come up with those keywords in the search. Also remember you need to be RELEVANT, you need to have those keywords also on your website, blog entries and other profiles you might have.
At the end of the process google will ask you to verify your business, you can do it thru a postcard to your address (takes time) or the easy way, by phone (We recommend this one).


How to create a Bing Map entry for your business?
The process is the same, but you have to create a live.com msn.com or hotmail.com account (click here to create one: https://signup.live.com/)
Then login to it and go to this address to put your business into the BING MAP (https://ssl.bing.com/listings/ListingCenter.aspx)
Follow the steps, using KEYWORD ORIENTED content.
And verify your business thru their process (they only have the postcard option here).

On the other hand if you have a new website, embedding a google map inside your website will help you bring Google to your website faster for indexing. But remember, your website has to be search engine friendly, you should have a blog, use tags, and have a nice organized keyword oriented copy inside your site. Without that you will not be RELEVANT for google or bing and the MAPS could just not come up on the search.

For more information about SEARCH ENGINE OPTIMIZATION (SEO) tips, click here.
For more information on Search Engine Friendly affordable Joomla Websites, click here.

The Social Media Revolution: How social media changed the world and why you should use it...

Here's a great video showing how Social media is changing everything and why you should be doing it. Incredible numbers that show how marketing changed in the past years and why it is so important to be part of this change.

SEO Marketing Tips for Mobile Internet

As wireless devices become easier to use and data plans become less expensive, and with the explosion of the iphone and other smartphones, more and more people is starting to use their phones for web activities beyond finding directions and checking sports scores.  That’s why you should keep mobile in mind when it comes to SEO.  Google’s Mobile Web Search will give you an idea of how your site looks on a mobile device.  If your site looks like it could use some mobile help, here’s a few SEO tips:

  • Use 100% valid XHTML 1.0 code: For phones and other handheld devices, the use of XHTML makes Web content more accessible.  Don’t use Flash because your Web site users don’t have Flash installed on their phones.

  • Make sure to have at least one link pointing to each page: You want your mobile Web pages to be short and clean, but not at the expense of getting rid of links to your other pages.  Your homepage should have a clear link to your native sitemap and your sitemap should include links to all other pages in order to help the mobile spiders index and rank your content.

  • Create & Submit Mobile Sitemaps for Google and Yahoo!: To further aid the mobile spiders with indexation, use Yahoo! and Google mobile Webmaster tools to upload an XML sitemap.



Actual snapshot of our website on an iphone

 

  • Follow SEO Best Practices: All other SEO best practices for the regular Web carry over to the mobile Web.

All our Joomla websites are 100% valid XHTML 1.0 and we have a lot of tools to make your website look great without having to use flash to do it. 

SEO can help you come up on mobile devices too, for example if you are in google maps you will come up in google maps online. Contact us if you need any help with your website design or your Internet Marketing SEO strategy

Original Blog Post:  blog.performics.com
 

The next Google ? - Bing is here and we are ready...

Microsoft, home of the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine (they actually call it : Decision Engine). So far, they've earmarked $100 million just for the marketing.

Bing, of course, stands for But It's Not Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It's called Google.

Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this:

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

If Microsoft adds a few features and they prove popular, how long precisely will it take Google to mirror or even leapfrog those features?

With $100 million, you could build (or even buy) something remarkable. Something that spread online without benefit of a lot of yelling and shouting. Something that changes the game in a fundamental way. The internet works best when you build a network, not when you buy a brand. In fact, I can't think of one successful online brand that was built with cash.


Comment:
We predict Bing will take some market share so we need to be prepared for that and we are working on it. Bing is a new search engine and your OLD SEO campaign may not work for it. Our engineers are constantly evolving and working with new technologies and Bing is one of them now. If you need SEO that works today and will work tomorrow, contact us!
If you really want to know what the NEXT GOOGLE is ready this Blog entry about WAVE, the new product coming from Google.

Original Blog entry: sethgodin

Google Search Privacy

Here you have a couple of good videos about search privacy. They talk about how privacy works in the google search and on the other hand what to expect when searching which can help us in a way to understand how we need to do a search engine optimization campaign (SEO). On the other hand it has cool features that not everybody knows about the google account and how to manage some advance features of the google search engine. Enjoy.


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