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Social Media Marketing ROI (Return On Investment)

Check this great video about ROI (Return On Investment) on Social Media Marketing (SEO + SMO)


Some highlights from the video:
  • 300,000+ business have a presence on facebook
  • Participants in online communities usually spend more $ online.
  • 70% of companies plan to increase investment in social media by an average of 40% in 2010.
  • Social media = Low Cost Marketing + Getting Traction
  • Only 18% of traditional TV campaigns generate a positive ROI
What do you think about social media?  Share your story and if you need more information on how social media can help your business grow please call us at 1(866) 388-2697, or click here to contact us.

You can start by checking these sites: Thanks
Destiny

 

DESTINY TECHNOLOGIES YOUTUBE CHANNEL: search engine friendly websites, internet & social media marketing

We created a youtube channel to share videos with Internet marketing tips, good SEO practices and search engine friendly website design. Here's the first video with some of the websites we created...

SEO TIPS: Using Social Bookmarking to help your internet marketing campaign

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many bookmarking it is generally popular and will get more traffic. You can use del.icio.us bookmarks to help improve your SEO campaign. The public social component of del.icio.us makes it a great tool to make your website stand out form your competition. 

Here's a video explaining how to use del.icio.us and why is it SOCIAL:

 

You can also use Social Bookmarking as a great online collaboration toll. Since your bookmarks are public delicous allow you to easily share important or useful links with coworkers, customers and partners. 

SEO TIPS: Linkedin PART 2 - Make your business grow thru online networking

We recommended before using linkedin in your SEO campaign in this article: http://www.destiny-soft.com/improve-your-seo-campaign-tip-1-linkedin-profiles.

Here you have a great video about Linkeding and how to use it to not only help your web presence but also make your business grow thru online networking.

 

The use of Wikis for business collaboration and more...

First of all, what is a WIKI?, well lets go to the WIKIPEDIA definition of WIKI:

A wiki is a website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simple text editor, within the browser. Wikis are often used to create collaborative websites, to power community websites, and for note taking. The collaborative encyclopedia Wikipedia is one of the best-known wikis. Wikis are used in business to provide intranet and knowledge management systems.
Source: http://en.wikipedia.org/wiki/WIKI

A wiki could be use for collaborative projects, events and more. In business all this is going to be published online so you could use it to promote your events and products by creating a wiki about them and having the members of these events or product collaborate. Remember to create links back to your blog (were you talk about the event) or to your website, were you have information about yout product.

Here is a good video about how wikis work and how you can create one.

 

Destiny.

Twitter - what is it? Marketing Tips


This is a great video that explains what twitter is... Now, can you use this for your business?  Can you help your website be more prominent on the search engines by using twitter?  Yes.

1 - Follow as many people as you can, friends, coworkers, customers, etc...
2 - Do not copy paste your website link over and over again every 5 minutes...  try to create relationships, promote your business by helping others...  with their problems, etc.
3 - The Goal here is to have MORE FOLLOWERS than people you follow, IF YOU BUILD GOOD RELATIONSHIPS, more and more people will follow your feed.
4 - Promote your services, products and your website at twitter and your followers will convert into potential customers.
5 - Keep in touch, and you'll see you can get business from this and also make your web presence grow.

Destiny

Facebook: 8 Tips for Marketing Your Business Online

Facebook is the fastest growing social networking website and business owners and marketing managers should consider adding conversational marketing to their toolbox of marketing strategies. Facebook has powerful features that can help grow your business if used correctly.  Follow these tips as you implement marketing on Facebook.

  1. Profile: Build an attention getting profile that will make an impact. Think of this as your branding for your business. Include a good photo, contact info, a link to your website, education, work history, personal interests, etc.
  2. Networks: Take the time when building your profile to include the city your business is in, your industry, and other networking information. Let potential business partners find you and make yourself more searchable.
  3. Friends: Add friends to build your networking. There are tools to find friends that are already on Facebook. Use Facebook tools to meet people with common interests, build a relationship and gather them as friends to build up your base.
  4. Groups: Join online groups that are related to what you do. This is an excellent way to make contacts and build from there. If you don’t see a group that is a close enough fit, form your own. An excellent way to brand yourself as the authority.
  5. Blog: Create and syndicate your own blog on your personal profile page. Broadcast your blog using RSS and increase your exposure and increase your readership.
  6. Comment: Make comments on other people’s profiles. By reaching out, you will start interacting and engaging with new people and contacts. The more comments you leave on these virtual walls, the more exposure you get.
  7. Events: List your events and new services by creating an events page. Instead of printing flyers and mailers, use the Facebook Events app. to get the word out. You can invite anyone you want. Guests can leave valuable feedback.
  8. Gifts: send virtual gifts to show your appreciation. Send a virtual potted plant or flowers to make that great impression. There are third party applications that allow you to give unique gifts. A great way to build strong relationships.
Original Blog Post: webdesignseo.com

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Success Story

Peperonata Pasta's traffic has gone from 230 visits per month to more than 3000 per month in less than 3 years. 

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88% of traffic coming from the Search Engines!

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