Join us for our Pinterest Workshop

It's time to do some pinning!

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, May 1st, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

 

Buy any 5 workshops and get 20% OFF! 

Think Pinterest is just for women? Think again.

Find out why your business needs to be on Pinterest and how to create and execute a successful Pinterest strategy.

 

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

by Amanda Brooks

When you first start to promote your company's website, you can have a third party set up your ad words campaign. It's very easy and hassle free to begin with, but you may overlook the fact that it could cost substantially more.

 

Since you have no direct access to pay per click campaign when you are using a third party, it can result in up charges and additional fees. You HAVE to have access to your AdWords Campaign if you want to make sure that you are not overpaying. This can easily be accomplished by using Google AdWords.

 

One of our new clients recently took over her own AdWords Campaign and saved about 75% per click. Originally she was paying an average of $5 per click and now, since she has taken control of her own Google AdWords campaign, she is only paying an average of 88¢.

 

It is still okay, and recommended, to use a pay per click consultant or a company that has experience with Google AdWords campaigns, but make sure you have direct access to your campaign so you are not overpaying!

by Amanda Brooks

Half-Day Facebook Strategy Workshop

Friday May 10, 9am to 1pm

Continental Breakfast and drinks included.

Gecko's Grill - 5585 Palmer Crossing Circle

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis. 

 

Covering all the essentials of Facebook marketing for business, this is for everyone from small business owners to marketing specialists in large organizations.

With more than 1 billion monthly active users, Facebook is a necessity for everyone in business today — are you up to speed?

You will learn:

- The Basics of Facebook
- Best Practices for Timeline Pages
- How to Build Followers
- Strategies for Engagement
- Facebook Ads/Promoted Posts
- Recommended Apps and Add-ons
- How to Monitor your Facebook Presence
- Analytics and Insights
- Hands On Training and Q&A
- Step-by-Step Daily/Weekly Checklist

Seating is limited! Register Now!

$59 per person includes Continental Breakfast and access to digital resources following the seminar. You are welcome to bring your laptop or tablet computer to follow the session as well.

Registration starts at 8:30am

Call (941)870-0623 for more info.

by Gabriel Marguglio

Conversions & Call Tracking Workshop

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, April 17th, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

 

Buy any 5 workshops and get 20% OFF! 

In this workshop you will learn how to make a more successful website which converts visitors into customers, be able to track conversions, do call tracking, etc.  We will focus on HOW TO CONVERT internet marketing traffic INTO REAL CUSTOMERS!!!

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

by Amanda Brooks

Another great workshop and a full house at the GOOGLE+ Plugged-In!

Thanks everybody for coming... and for your feedback, we got our BEST SCORE EVER!!!

We love you and it is awesome to know you love us too :)

This shows how Google+ keeps growing and the importance of having a PROFESSIONAL PAGE on Google+ today.

Remember to create and VERIFY your google+ page as soon as possible. You can also see there is a NEW cover photo that Google released today. We recommend you use high res pictures to impress your visitors.

 

If you want to attend our next workshops
click on the REGISTER NOW button.

  

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Our next workshop will be Wednesday, March 13, from 12 to 1:30 pm at the HALF SHELL OYSTER HOUSE.

If you attend to the Shameless Self Promotion Workshop you get a FREE 45 min. Business Coaching Session with a certified coach. Register Here.

by Gabriel Marguglio

 

5 Simple guidelines that will help your on page SEO.  With the recent Penguin update these factors have only become more important than before.  Everybody knows not to use use duplicate content.  Duplicate content includes the Page Title and Meta Description, not just the text on the page.  There are many free tools available online to help check these factors very quickly.  With Joomla websites we use some of these tools as well as Joomla components that allow you to change your titles and meta tags on the front end.   The following recommendations fall within Google's Webmaster Guidelines.

1) Is every page URL in your site search engine friendly ?

Good Example : http://www.destinyg.com/web/website-packages
Bad Example : http://www.destinyg.com/index.php?option=com_content&;view=article&id=89&Itemid=509

2) META Title Tag - Should be Unique and Relevant to the page and limited to 70 Characters.  Anything over 150 characters may be truncated and not appear in a search engine result.

3) META Description Tag - Should be Unique and Relevant to the page and limited to 150 Characters.  Anything over 150 characters may be truncated and not appear in a search engine result.  90% of the time this “Description” is what will be displayed when your website is found in a search.  This is your “marketing message” for that invidual page!

4) META Keywords - Should be Focused / Relevant to the page AND limited to 10 keyword phrases - anything over 10 may be ignored by search engines and considered keyword stuffing.

5) Internal/External Links - Should be less than 100 per page.  Excessive links on any given page may lower the page “score” for ranking.  See the Penguin Update blog for an explanation.

Google released the Penguin Update on April 24th which is aimed to combat "spammy" web pages. If your site is over optimized it may be affected by this update. The update addresses website content & back links:

Content: Each individual page must be Unique and Duplicate Content across your pages should be avoided at all costs. Keyword stuffing & keyword cloaking will result in penalties and lower rankings. When you look at (read) any page in your site, does it sound 'natural' or is the same information repeated with slight variation? Is ALL of the content on your page about one specific topic or "keyword phrase" ? As an example we always tell clients to make their blogs very focused on one subject/topic because each blog entry is a single page in the eyes of search engines - each blog has its own url. This is why properly structured blogs rank so well and generally very quickly. By making each individual page in your site about one topic/subject/keyword phrase you are not only making it easy for a site visitor to know what the page is about, you are making it easy for SEARCH ENGINES to know what the page is about and you will be ranked accordingly. The goal has been and will always be: Readable, Quality, Focused Content.

Backlinks: Anchor Text vs. Link Source : The penguin update appears to be assigning more "Quality" to the Link Source as opposed to the Anchor Text and for good reason. It has always been relatively easy to manipulate the anchor text of a link, which until now has always been an important factor in Ranking Results(SERP). With todays technology it is easier to determine the "Quality" and "Relevance" of a site that a link originates from. It is more difficult to manipulate the source of al link so more WEIGHT is being given to Link Source vs Anchor Text. Many Link Building companies will continue to come with creative ways to get around this latest update and will often get results - until the next update. You can take the rollercoaster route OR you can simply go after Quality Link Sources , ideally within your niche. One of the best places to find these links is your top ranking competitors. If your competitor has better ranking for a given keyword, chances are they have more QUALITY links than you do. Reverse engineering competitors linking strategies has been a tried and true technique for years and this will not change any time soon.

How can you tell if your site took a "hit" ? By looking at your "Search" traffic between April 15 and April 30th. If there is a drop of more than 20%, chances are good that your site needs to be adjusted. If you are an SEO client, we are already evaluating your site through analytics and webmasters to see if any adjustments need to be made. Over the past 30 days we have also been updating the following for all SEO clients : Page Titles, Meta Description, Meta Tags. This was done in anticipation of the Penguin Update. If you have any questions or concerns about your website and the recent Google update please contact us.

A new twitter version is out and it looks a lot like facebook to me. I think we have now a 3 way competition for the best social network, facebook now is not only competing with Google + but twitter got into the race too. You might think they where already, but tweeter was left behind by the power of facebook and the business pages...  well, now twitter announces branded twitter professional pages coming up...  

 

• 300,000+ business have a presence on facebook
• Participants in online communities usually spend more $ online.
• 70% of companies plan to increase investment in social media by an average of 40% in 2010.
• Social media = Low Cost Marketing + Getting Traction
• Only 18% of traditional TV campaigns generate a positive ROI

What do you think about social media?  Share your story and if you need more information on how social media can help your business grow please call us at 1(866) 388-2697, or click here to contact us.

You can start by checking these sites:

• facebook
• twitter
• youtube
• tumblr
• myspace

Thanks
Destiny

Draw traffic to your website using Twitter:

Every time you have a new product, a new services, a special or anything that might be useful for your customers you should communicate that to your followers on Twitter. There's a chance they will click on it and go to your site to read more about it and that generates more traffic to your site.

Follow your brand and products on Twitter:

Twitter has become one of the best tools to see what people think about your brand and products, competitors and keywords related to your business. This allows you to reply to any concerns immediately and really know what is what people is saying about these issues.
You can use Twitter Search (http://search.twitter.com) to find your brand on twitter and subscribe thru RSS Feed to get updates of that search.

Use favorites in Twitter as your Testimonials:

Mark all good comments about your company and products in Twitter as Favorites and then use this as a new source of Testimonials. This is done thru the STAR icon on the top-right of every tweet.

Be the expert and leader on your area:

Use twitter to help other people, send tips, recommendations, and valuable links thru Twitter. This will help improve the credibility and image of the brand and company on twitter.

Use Twitter as a customer service tool:

• Reply to all comments about your company and brand:  Designate a person in your company to check search.twitter.com every day and if there are questions or issues about your products reply to them as soon as possible. This will help keep the image of your company and your customers happy thru good customer service.
• Use twitter to let people know your site or blog is under maintenance or down: This will help communicate this to a lot of people very easily and fast.

Having a Blog inside your website and blogging often, will help you with your online positioning.

How is this possible?

• If your Blog is inside your website (in the same domain and structure of your site), every time you create a blog entry, a new page is created for the site (a new potential indexed page by google).
• On the other hand if you keep your website updated google will come back more often to you for new information.
• Let say now that you also assigned tags to that blog entry, now every one of the old tags you assigned (which was a page by itself) is going to be updated and also all the new tags you created for this specific blog entry will be created as another new page.

So as you can see, a simple blog entry could make your website grow exponentially and keep your pages updated, both things google and the other search engines love.

Blog every day if you can!!! and remember to asign tags... Also remember, an external blog (not inside your domain) will only generate inbound links from the outside (which is fine and you also need) but those keywords, tags, copy, etc will not be taken as content inside your site.

Lets get Blogging...

Here's a good example of Google maps helping you on your internet marketing campaign. If you search for SEO Sarasota (Search engine optimization Sarasota) which is one of the services we provide in one of the areas we provide it locally you'll find us on the map at the very beginning of the first page of Google.

You can make your business come up locally on the first page of google or bing very easily using maps.

Many people don't know that you can actually add your business into google's map or bing's map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into GOOGLE's MAP or BING'S MAP can help your company's website come up on the first page with selected keywords when people is searching in your area or using the city or state that you are located in the search string.


How to create a Google Map entry for your business?
You just need a GOOGLE ACCOUNT... If you have a gmail or use any of the google or youtube services you already have one.
Login with your google account or create one here (https://www.google.com/accounts/NewAccount)
After login go to Google maps (http://maps.google.com/) and click on the Put your business on Google Maps or go directly here (http://www.google.com/local/add/)
Follow all the steps in google's map entry creation.
Remember to use KEYWORD ORIENTED descriptions, names and information. This will help your google map entry come up with those keywords in the search. Also remember you need to be RELEVANT, you need to have those keywords also on your website, blog entries and other profiles you might have.
At the end of the process google will ask you to verify your business, you can do it thru a postcard to your address (takes time) or the easy way, by phone (We recommend this one).


How to create a Bing Map entry for your business?
The process is the same, but you have to create a live.com msn.com or hotmail.com account (click here to create one: https://signup.live.com/)
Then login to it and go to this address to put your business into the BING MAP (https://ssl.bing.com/listings/ListingCenter.aspx)
Follow the steps, using KEYWORD ORIENTED content.
And verify your business thru their process (they only have the postcard option here).

On the other hand if you have a new website, embedding a google map inside your website will help you bring Google to your website faster for indexing. But remember, your website has to be search engine friendly, you should have a blog, use tags, and have a nice organized keyword oriented copy inside your site. Without that you will not be RELEVANT for google or bing and the MAPS could just not come up on the search.

For more information about SEARCH ENGINE OPTIMIZATION (SEO) tips, click here.
For more information on Search Engine Friendly affordable Joomla Websites, click here.

We created a youtube channel to share videos with Internet marketing tips, good SEO practices and search engine friendly website design. Here's the first video with some of the websites we created...

Here's a great video showing how Social media is changing everything and why you should be doing it. Incredible numbers that show how marketing changed in the past years and why it is so important to be part of this change.

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many bookmarking it is generally popular and will get more traffic. You can use del.icio.us bookmarks to help improve your SEO campaign. The public social component of del.icio.us makes it a great tool to make your website stand out form your competition. 

Here's a video explaining how to use del.icio.us and why is it SOCIAL:

 

You can also use Social Bookmarking as a great online collaboration toll. Since your bookmarks are public delicous allow you to easily share important or useful links with coworkers, customers and partners. 

We recommended before using linkedin in your SEO campaign in this article: http://www.destiny-soft.com/improve-your-seo-campaign-tip-1-linkedin-profiles.

Here you have a great video about Linkeding and how to use it to not only help your web presence but also make your business grow thru online networking.

 

If not done properly you could be missing out on very valuable keywords. If you do not take your time you could put keywords on pages that don't belong or target keyword in your pay per click campaign that do nothing but produce clicks and burn through your marketing and advertising budget. When conducting keyword research there are some things you should be looking out for.

What Niche do you want to be In? You will have to find out what type of group you want to be visible to and get inside their shoes in order to figure out what types of keywords will fit best on your website. Really find out and isolate what type of products you are servicing and find all the niche keywords and phrases that revolve around that niche. Don't always worry about targeting all the high volume keywords because they receive the most traffic. Long tail keyword phrases often times convert the best when it comes to SEO and PPC. The long tail phrases are usually conducted by web users who know exactly what they are looking for.

Budget: Budget meaning how much of a marketing budget do you have to go after competitive keywords? If you are a one person company starting out you will need to bring some heavy ammo to go after the same keywords that your competition that might have been around for 5-10 years and is established is going after. It is important to not only target the very competitive keywords but also the keywords that have medium amounts of traffic and also low. You have to remember that SEO is long term and you won't be visible over night, but SEO could bring better results and it creates an asset over your website (because it could keep building up without having to spend money per every click)

Competition: Take a long hard look at your competition to see what it is that they are targeting. It is always important to take a look at what your competitors are targeting for keywords on their website when you starting conducting your keyword research. You know what they say; the best offense is a good defense. It is always important to know what types of keywords your competition is going after so you can gauge just how much of an effort you will need to put out there in order get into the same area.

Here at Destiny Technologies we include KEYWORD RESEARCH in all our SEO packages, Contact us if you have any questions about this.

 

Original Blog Post: addme.com

# 1 - Drive Traffic:
You can use Twitter to let know your followers you have a new blog entry on your website, or you have a new products line and always include a link to your website or the article you are relating to.

# 2 - Develop Brand Loyalty:
One of the many ways of building BRAND LOYALTY is to release good, related and useful information to your own customers.

# 3 - Improve your Exposure (Buzz):
In Twitter you will be able to interact with thousands of potential customers.

# 4 - Networking using Twitter:
This system allow you to interact with people and it could help you know you clientele or your potential customers a lot better.

# 5 - Real Time Research:
Find out what people is doing, buying, searching, etc. You can decide what content people will enjoy the most by using the search function.

Want to learn more?  Contact us!

 

Here you have a nice video about TWITTER SEARCH: