Congratulations Second Chance Last Opportunity for Winning the competition and all 3 organizations for participating. You will all have a FREE new WEBSITE from NeWWWorld Collaborative - One for One Websites

Today was a red-letter day for New World Collaborative!  We launched our One for One Website Initiative with what we hope will be the first of many successful events in collaboration with TOMS Shoes and TOMS retailers.  Wendy Getchell of Lotus Boutique in downtown Sarasota had the same idea at the same time (great minds…) and together we hatched up this event to support the sale of TOMS Shoes and its Decorate Your Sole project  while at the same time we identified three small not-for-profits that needed a new website (or a FIRST website).  Supporters voted on line for their favorite and came to the store to vote as well, after buying and decorating their TOMS shoes.

 
The store was jammed with browsers, supporters,  TOMS Shoes staff and representatives of Every Child, Inc. , Mothers Helping Mothers and Second Chance Last Opportunity!  The video telling the TOMS story played all day and produced a few tears!  And many were moved to buy their FIRST pair of TOMS shoes!
 
By the end of the day we had talked with countless people about TOMS’  One for One business model  and how it inspired us to do the same with our business .  For every pair of shoes/corporate website, one child/small not-for-profit gets a free pair of shoes/website.  
 
The result?
 
Thirty five needy children will soon have a pair of shoes.  
The most votes – online and in-store – went to SECOND CHANCE LAST OPPORTUNITY!!  They will receive a free website, 3 months of SEO/Internet Marketing,  Social Media Training and PR support.

 
The runner-up – only ONE vote behind – was MOTHERS HELPING MOTHERS.  Their in-store presence was not as strong, but they made up for it with a last minute blitz of on-line votes.  We decided they deserved a website as well.  
And finally, with the strongest in-store voting but fewer votes on line,  EVERY CHILD, INC. was in third place.  Obviously we couldn’t have EVERY CHILD left behind without a website, so the New World Collaborative team decided to work on a website for them as well!!
 
It was a great day.

Destiny Technologies
Founding member of the New World Collaborative

Three Local Not-For-Profits Compete for a Free Website  - Winner will be Announced at Lotus Boutique in Downtown Sarasota at One for One event on Saturday, April 17
 
[Sarasota , FL-March 28, 2010]  New World Collaborative, founded by three digital marketing professionals and their companies, is launching its One for One Website Initiative to build a free website for a not-for-profit for every corporate client website they develop.   This generous commitment to the community follows in the footsteps of the highly-publicized mission of Blake Mycoskie, founder of TOMS.
 
New World Collaborative (www.neWWWorld.com) has selected three not-for-profit organizations that provide basic human services which also are in need of a search engine friendly website that they can modify through content management and an integrated blog.  Each of the three organizations are featured on www.neWWWorld.com  where their supporters and the general public can cast their vote for the organization they wish to receive the website “make-over” and watch the competition as it heats up.  
The three organizations selected are Every Child, Inc. , Mothers Helping Mothers, and Second Chance Last Opportunity.  “We are honored that we can highlight three exceptional organizations that do so much for our community,” says New World Collaborative co-founder Gayle Williams of Vision PR & Marketing. “We’ll have one grand winner, but we hope that when we are done everyone will know of their good work and their support will be multiplied.”

On Saturday, April 17 from 10 am to 3 pm all three organizations will be highlighted at downtown Sarasota’s Lotus Boutique (1451 Main Street) where there will be TOMS Shoes for sale.   Visitors to the store have an opportunity to purchase a pair of TOMS shoes and give back to the community twofold.  By purchasing a pair of TOMS Shoes, each person will know a pair of new shoes has gone to a child in need.   They will also be given a Power Ticket (worth 5 votes) to cast in favor of their chosen not-for-profit.  At 3 pm votes will be tallied and the winning organization will be announced.
 
TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they're all about. The TOMS One for One business model transforms customers into benefactors, which allows TOMS to grow a truly sustainable business rather than depending on fundraising for support.
 
“TOMS Shoes is a real inspiration and we couldn’t wait to put this One for One Website program into place because in this new world of marketing, a highly functional, visible and results oriented website is as essential as a pair shoes,” says New World co-founder Gabriel Marguglio of Destiny Technologies.
 
As part of TOMS Shoes “Style Your Soul” project,  downtown screen printing shop, Clothesline and  local artists will be there decorating your shoes for an additional benefit and special treat for your tootsies. TOMS takes it one step further asking “How do you express your individuality?” Your own design  could end up as part of a real TOMS limited edition shoe and sold on TOMS.com if you submit it for their Style Your Soul contest promoted at www.TOMS.com.  TOMS and TeenVogue will select 10 finalists, and then it’s up to you to pick the winner. The contest will run through the submission deadline on April 30, 2010.
 
“This is an exciting collaborative effort working with Wendy Getchell of Lotus and TOMS Shoes to raise awareness of how we can all make a difference in the world with the choices we make every day,” says co-founder Elizabeth Blair of Webjunkees. “We hope everyone will come out and show their support.”
 
About New World Collaborative – Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of our clients and the community at large was the highest order of business.   Using the most current, most effective and most efficient strategies in this new digital world with streamlined operations, members of New World Collaborative offer clients the cost efficiency of a team of senior experts in marketing, PR, web development, Search Engine Optimization(SEO) and social media. Collectively, we determine the most effective strategies based on each client’s budget and goals, not big overhead.  Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way.  www.NeWWWorld.com    

New World Collaborative Co-Founders:  Elizabeth Blair / Webjunkees, Gabriel Marguglio / Destiny Technologies, and Gayle Williams/ Vision PR & Marketing.