We created a youtube channel to share videos with Internet marketing tips, good SEO practices and search engine friendly website design. Here's the first video with some of the websites we created...

Here's a great video showing how Social media is changing everything and why you should be doing it. Incredible numbers that show how marketing changed in the past years and why it is so important to be part of this change.

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many bookmarking it is generally popular and will get more traffic. You can use del.icio.us bookmarks to help improve your SEO campaign. The public social component of del.icio.us makes it a great tool to make your website stand out form your competition. 

Here's a video explaining how to use del.icio.us and why is it SOCIAL:

 

You can also use Social Bookmarking as a great online collaboration toll. Since your bookmarks are public delicous allow you to easily share important or useful links with coworkers, customers and partners. 

We recommended before using linkedin in your SEO campaign in this article: http://www.destiny-soft.com/improve-your-seo-campaign-tip-1-linkedin-profiles.

Here you have a great video about Linkeding and how to use it to not only help your web presence but also make your business grow thru online networking.

 

If not done properly you could be missing out on very valuable keywords. If you do not take your time you could put keywords on pages that don't belong or target keyword in your pay per click campaign that do nothing but produce clicks and burn through your marketing and advertising budget. When conducting keyword research there are some things you should be looking out for.

What Niche do you want to be In? You will have to find out what type of group you want to be visible to and get inside their shoes in order to figure out what types of keywords will fit best on your website. Really find out and isolate what type of products you are servicing and find all the niche keywords and phrases that revolve around that niche. Don't always worry about targeting all the high volume keywords because they receive the most traffic. Long tail keyword phrases often times convert the best when it comes to SEO and PPC. The long tail phrases are usually conducted by web users who know exactly what they are looking for.

Budget: Budget meaning how much of a marketing budget do you have to go after competitive keywords? If you are a one person company starting out you will need to bring some heavy ammo to go after the same keywords that your competition that might have been around for 5-10 years and is established is going after. It is important to not only target the very competitive keywords but also the keywords that have medium amounts of traffic and also low. You have to remember that SEO is long term and you won't be visible over night, but SEO could bring better results and it creates an asset over your website (because it could keep building up without having to spend money per every click)

Competition: Take a long hard look at your competition to see what it is that they are targeting. It is always important to take a look at what your competitors are targeting for keywords on their website when you starting conducting your keyword research. You know what they say; the best offense is a good defense. It is always important to know what types of keywords your competition is going after so you can gauge just how much of an effort you will need to put out there in order get into the same area.

Here at Destiny Technologies we include KEYWORD RESEARCH in all our SEO packages, Contact us if you have any questions about this.

 

Original Blog Post: addme.com

# 1 - Drive Traffic:
You can use Twitter to let know your followers you have a new blog entry on your website, or you have a new products line and always include a link to your website or the article you are relating to.

# 2 - Develop Brand Loyalty:
One of the many ways of building BRAND LOYALTY is to release good, related and useful information to your own customers.

# 3 - Improve your Exposure (Buzz):
In Twitter you will be able to interact with thousands of potential customers.

# 4 - Networking using Twitter:
This system allow you to interact with people and it could help you know you clientele or your potential customers a lot better.

# 5 - Real Time Research:
Find out what people is doing, buying, searching, etc. You can decide what content people will enjoy the most by using the search function.

Want to learn more?  Contact us!

 

Here you have a nice video about TWITTER SEARCH:

This is a great video that explains what twitter is... Now, can you use this for your business?  Can you help your website be more prominent on the search engines by using twitter?  Yes.

1 - Follow as many people as you can, friends, coworkers, customers, etc...
2 - Do not copy paste your website link over and over again every 5 minutes...  try to create relationships, promote your business by helping others...  with their problems, etc.
3 - The Goal here is to have MORE FOLLOWERS than people you follow, IF YOU BUILD GOOD RELATIONSHIPS, more and more people will follow your feed.
4 - Promote your services, products and your website at twitter and your followers will convert into potential customers.
5 - Keep in touch, and you'll see you can get business from this and also make your web presence grow.

Facebook is the fastest growing social networking website and business owners and marketing managers should consider adding conversational marketing to their toolbox of marketing strategies. Facebook has powerful features that can help grow your business if used correctly.  Follow these tips as you implement marketing on Facebook.

1. Profile: Build an attention getting profile that will make an impact. Think of this as your branding for your business. Include a good photo, contact info, a link to your website, education, work history, personal interests, etc.
2. Networks: Take the time when building your profile to include the city your business is in, your industry, and other networking information. Let potential business partners find you and make yourself more searchable.
3. Friends: Add friends to build your networking. There are tools to find friends that are already on Facebook. Use Facebook tools to meet people with common interests, build a relationship and gather them as friends to build up your base.
4. Groups: Join online groups that are related to what you do. This is an excellent way to make contacts and build from there. If you don’t see a group that is a close enough fit, form your own. An excellent way to brand yourself as the authority.
5. Blog: Create and syndicate your own blog on your personal profile page. Broadcast your blog using RSS and increase your exposure and increase your readership.
6. Comment: Make comments on other people’s profiles. By reaching out, you will start interacting and engaging with new people and contacts. The more comments you leave on these virtual walls, the more exposure you get.
7. Events: List your events and new services by creating an events page. Instead of printing flyers and mailers, use the Facebook Events app. to get the word out. You can invite anyone you want. Guests can leave valuable feedback.
8. Gifts: send virtual gifts to show your appreciation. Send a virtual potted plant or flowers to make that great impression. There are third party applications that allow you to give unique gifts. A great way to build strong relationships.

Original Blog Post: webdesignseo.com

Yes. If you embed a video from youtube inside one of the pages of your website, Youtube automatically will create a link back to that page on the youtube video page at www.youtube.com
This is great since you will have a video inside your website which will bring fresh content, it will help you improve your AVERAGE TIME ON SITE and also this link back will create a new INLINK to your website, helping your SEO campaign and your web presence.

So keep adding those related videos and always remember to include some relevant text talking about the video and why it could be important for your audience.

Destiny

Here you have another recommendation for improving your SEO CAMPAIGN...

  Profiles:

To be able to create a youtube profile you need a video first.  so if you already have a video you created for the company you can ask the people who did the video for you to send it to you in digital format to upload to youtube. Then you go to www.youtube.com and create your new profile. Upload the video and then in your profile information can put text explaining what you do with a link to your website. Then you can also include this video inside your website with a link to this same youtube profile.

If you do not have a video, we have a good example from a customer who took pictures from a project and then created a video with their own computer just making a slideshow of the project using the pictures. You can do that too, most computers have the ability to do it... and then upload it to youtube.

This will create new inlinks to your website and improve your internet marketing campaign.

Destiny.

 

As part of our SEO campaigns we are always looking for new and different ways to put your name out there...  this is going to be a series of tips you can use to make your WEB PRESENCE grow.

 

Linkedin is a professional's social network. Linkedin is not linked to a company but to a person, so you need to provide some personal/professional  information from you for the main people in your company to be able to do this kind of profile...  It will be named after your personal name and then have information about your company website, etc.  We recommend to include your website address, and a litle blurb of what you do. In the future you can even use this tool to connect with other professionals online.

We recomend doing this for the 3 or 4 key people in your company. Ussually these profiles require this information from yo:

• First name
• Last name
• Date of birth
• Place of birth
• City were you live now
• Education
• Business name
• Your place in the company: CEO, manager, etc...
• And  a picture if possible to put in the profile...

Contact us if you need help with your SEO campaign, Internet marketing or any website design services.

Destiny.

 

Internet Marketing

• Search Engine Optimization (SEO).
• Social Media Optimization (SMO).
• Organic Positioning.
• Viral Online marketing.
• Google Adwords: Marketing campaigns just a click away.
• Traffic Analysis and Website Optimization.

As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Destinsy Soft can help you with your INTERNET MARKETING CAMPAIGN.