- Search Engine Optimization (SEO).
- Social Media Optimization (SMO).
- Organic Positioning.
- Viral Online marketing.
- Google Adwords: Marketing campaigns just a click away.
- Traffic Analysis and Website Optimization.
As an Internet marketing
strategy, Search Engine Optimization
) considers how search engines work and what people search for. Optimizing a website
primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Destinsy Soft can help you with your INTERNET MARKETING CAMPAIGN.