[ August 20, 2010 — Sarasota, Fla. ] New World Collaborative, a group of digital marketing professionals, has opened a new office at 1266 First St., Suite 5, in downtown Sarasota. This office will serve as an umbrella location for both the New World Collaborative and the three founders’ individual companies. The New World Collaborative formed in 2009 to provide comprehensive web development and internet strategies including SEO and social media marketing alongside digital public relations for clients, leveraging combined skills and educating the community on how to build their businesses without wasting money. Meet the founders:
Elizabeth Blair is president of Webjunkees, Inc., a company combining marketing strategy with award-winning creative to provide clients with not only a website, but a tool to save valuable company time while growing their business. Gabriel Marguglio is CEO of Destiny Technologies, which was founded in 2002 and focuses on website design, content management solutions and internet marketing. Finally, Gayle Williams is president of Vision PR & Marketing, a firm specializing in bridging the gap between traditional and digital PR/marketing for a diverse array of clients.
These three web and marketing professionals joined forces to combine their strong individual talents and achieve greater results for their clients as a result of truly working collaboratively on integrated digital and physical marketing and branding campaigns. Some of New World’s success stories include Sunshine from Darkness, Sarasota Ballet and Bach Elder Law. They will also continue to offer open-to-the-public seminars on best practices for SEO, digital PR and social media marketing.
New World Collaborative made their first splash in April of 2010 with the launch of their One-for-One Website Initiative. Inspired by eco-friendly TOMS Shoes, who donate a pair of shoes to a child in need for each pair they sell, New World made a commitment to build a free website for a not-for-profit organization for every website developed for a corporate client. The most recent website was built for grassroots organization Second Chance Last Opportunity and went live in June. As New World Collaborative continues to grow, new One-for-One websites are in the works.
The New World Collaborative invites you to stop into their new home and meet the team. Stay tuned for news about a fall open house in the courtyard of the new office as the weather begins to cool. The New World Collaborative will look forward to officially welcoming you to their space!
New World Collaborative Sarasota, 1266 First St., Suite 5, or newWworld.com
About New World Collaborative
Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of clients and the community at large is the highest order of business.  Using the most current, most effective and most efficient strategies in this new digital world, New World Collaborative offer clients cost efficiency in a team of senior experts in marketing, PR, web development, SEO and social media. Collectively, New World determines the most effective strategies based on each client’s budget and goals, not big overhead. Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way. Learn more at http://www.neWWWorld.com
New World Collaborative co-founders:
Elizabeth Blair, Webjunkees
Gabriel Marguglio, Destiny Technologies
Gayle Williams, Vision PR & Marketing

Congratulations Second Chance Last Opportunity for Winning the competition and all 3 organizations for participating. You will all have a FREE new WEBSITE from NeWWWorld Collaborative - One for One Websites

Today was a red-letter day for New World Collaborative!  We launched our One for One Website Initiative with what we hope will be the first of many successful events in collaboration with TOMS Shoes and TOMS retailers.  Wendy Getchell of Lotus Boutique in downtown Sarasota had the same idea at the same time (great minds…) and together we hatched up this event to support the sale of TOMS Shoes and its Decorate Your Sole project  while at the same time we identified three small not-for-profits that needed a new website (or a FIRST website).  Supporters voted on line for their favorite and came to the store to vote as well, after buying and decorating their TOMS shoes.

 
The store was jammed with browsers, supporters,  TOMS Shoes staff and representatives of Every Child, Inc. , Mothers Helping Mothers and Second Chance Last Opportunity!  The video telling the TOMS story played all day and produced a few tears!  And many were moved to buy their FIRST pair of TOMS shoes!
 
By the end of the day we had talked with countless people about TOMS’  One for One business model  and how it inspired us to do the same with our business .  For every pair of shoes/corporate website, one child/small not-for-profit gets a free pair of shoes/website.  
 
The result?
 
Thirty five needy children will soon have a pair of shoes.  
The most votes – online and in-store – went to SECOND CHANCE LAST OPPORTUNITY!!  They will receive a free website, 3 months of SEO/Internet Marketing,  Social Media Training and PR support.

 
The runner-up – only ONE vote behind – was MOTHERS HELPING MOTHERS.  Their in-store presence was not as strong, but they made up for it with a last minute blitz of on-line votes.  We decided they deserved a website as well.  
And finally, with the strongest in-store voting but fewer votes on line,  EVERY CHILD, INC. was in third place.  Obviously we couldn’t have EVERY CHILD left behind without a website, so the New World Collaborative team decided to work on a website for them as well!!
 
It was a great day.

Destiny Technologies
Founding member of the New World Collaborative

Tell us about trends in your industry...

Many are challenged whether social media is a business booster or a waste of time.  Bottom line: expanding the conversation with key audiences and prospects raises your credibility and profile if done in a responsible manner.  Creative campaigns and sales messages can be effective, but real relationships are the goal of social media involvement. Whomever one works with it’s important that the process and message be cleverly defined and parameters set for managing it.
 
What feedback are you getting from clients about their advertising, marketing, and PR and their expectations?

The best foundation for marketing and PR is a website that supports and drives all efforts. We see a disturbing number of clients after they’ve bad experiences. Even if your website developer is your marketing consultant as well, you should always “own the code” of your sites, have access to modify and update elements.
 
How does New World Collaborative demonstrate value in the marketing and PR services?

By streamlining operations, clients receive cost efficiency of a team of senior experts in marketing, PR, web development, Search Engine Optimization(SEO) and social media. Collectively we determine the most effective strategies based on each client’s budget and goals, not big overhead.  Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way.


New World Collaborative Co-Founders:  Elizabeth Blair / Webjunkees, Gabriel Marguglio / Destiny Technologies, and Gayle Williams/ Vision PR & Marketing.