Google changes search formula to push down 'low-quality' sites

Google Inc. has modified the algorithms that dictate search result rankings in an attempt to push up more “high-quality sites.”

The formula changes will affect 11.8% of search queries –- about one in every eight, Google said in a blog post. For now, the tweaks will stay in the U.S. before eventually rolling out to the rest of the world.

For months, Google has been combating the presence of “content farms” such as eHow that mine for clicks by generating articles based on popular searches, though none were mentioned specifically.

The new algorithm will lower such sites in the search rankings in favor of “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on,” the company wrote.

The update is not directly related to feedback from the Blocklist Chrome extension Google launched last week to block specific sites that show up in search results. But when crosschecked against the top several dozen domains blocked through the extension, Google found that the formula change also addressed 84% of blocked domains.

Original post:

Google’s Plan to Combat Search Spam


Google admitted today that search spam has increased in recent months, and the search giant has outlined its plan to combat spam and the rise of “content farms.”

Google search quality and SEO czar Matt Cutts published a detailed piece on the Google Blog regarding the company’s efforts to improve the quality of its search results. He starts off admitting what we’ve been suspecting for months: there are more spammers trying to scam unsuspecting Googlers.

“Today, English-language spam in Google’s results is less than half what it was five years ago, and spam in most other languages is even lower than in English,” Cutts said. “However, we have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality.”

Cutts makes it clear that webspam refers to the junk that appears in search results when websites try to cheat their way to a higher position. With the launch of the new version of its search engine, Google Caffeine, Google has been indexing more content than before, including spam.

“As we’ve increased both our size and freshness in recent months, we’ve naturally indexed a lot of good content and some spam as well,” Cutts explained. “To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.”

read more at:

Send your parents a TECH SUPPORT care package for the Holidays


 A few folks at Google have built this website to help keep tech support a family business. Go to and send your parents the PERFECT HOLIDAY'S GIFT!!!


5 Great Tools To Grade Your Website & Blog

Here you have 5 free tools to grade your website to help you see how you rank up. These tools measure social media presence, search engine friendliness, compliance, and a few other key metrics.


Website Grader covers several aspects of your website in their report:
  • Metadata Information
  • Age of Site
  • Google PageRank
  • Indexed Pages
  • Last Google Crawl
  • Traffic Rank

Website Grader will also tell you if any of your images lack ALT tags (always important), it will give you traffic rank, blog rank, number of inbound links and the number of pages Google has indexed for your site. (But wait, there’s more!)

You can also add website addresses of your competitors to sneak a peek at their website grade as well.


2.  (blog ranking)

WooRank provide all the information about your blog, traffic, inside and out side SEO, contents, etc. We can use all the information to improve our blog performance.

WooRank provide tips how to improve our blog through the information above the factors that WooRank analysis. There are three colors for every analysis factors. Green, Yellow and Red. Green means OK, Yellow means you need to make a little improvement. Red, you need to fix the error. Some is easy to fix and some is hard and we need help from the expert.


Is a great tool that tells you information about the development platform, server information, and will even tell you what CMS drives a site.

  • Who is hosting the site.
  • Server Information.
  • Analytics and Tracking.
  • Widgets used.
  •  Frameworks used.
  • Advertising Used.
  • Aggregation (Feed) Functionality.
  • Document Information.

    * Encoding.


This tool gives you a rating out of 100 and a nice emailed breakdown of the analysis on many metrics. It has a nice layout and also gives you hints of how to better enhance your SEO. Check it out to see what I am talking about.


This little British tool does some great analysis on all kinds of metrics important to page rank. It does a grate analyze of the strength of your keyword also it has another useful futures like :

  • analyzing your content
  • Link popularity.
  • Network information.
  • Troubleshooting 



SEO News: Google Local Merged with Organic Results - Map on the Right with Ads

Once again Google's results are showing up differently.  The google local listings are now displaying throughout the traditional search result page with reviews, images, videos. The google map that used to be in the center area at the top is now on the right hand side. When you scroll down looking at results, the map follows you down the page and overlays over top of sponsored listings.  Review sites have been receiving tremendous weight in the engines and have also helped local listings rank in the map area.  The results are changed once again.


If you haven't claimed your local listing yet or become a Google place, its time to do so.  Results are favoring local small businesses. (click here to learn how to add your business on Google Local Maps)

We have noticed a change in how Google is displaying the search results for certain cityname+keyword searches. For those of you who often search for something that includes a location (or a city name) along with a keyword, you might be interested in how Google is changing the search results.

Here is a screen shot of the search results change:

From time to time, Google does experiment with the search results pages at their search engine. The fact that the search results are now featuring the Google Map image on the right side, where we would normally see Google AdWords ads, is a major change for Google. Furthermore, we typically have not seen Google actually “hide” the Google paid ads like they are doing here. The Google Map image actually stays in view and hides the Google AdWords ads when you scroll down the page.

Here is a screen shot of the Ads hidden by the map:

Google now displays your current location on the left side of the search results and you can actually change it, so this is getting more and more interesting.

Results are favoring local small businesses and organic searches instead of the Ads so this is a great change. Get your local listing and promote your business thru Search Engine Optimization to increase your Organic visibility, Google Adwords keeps loosing importance.

Augmented Reality and how your business could take advantage of it

Augmented Reality is very cool and in 10 years you may use it everywhere, on your car windshield, on your glasses, on retail stores, but what useful applications we could find today for it? There are some great iphone applications that apply this cool concept and could also help your business grow…

The acrossair app for example uses 3D navigation which you can see as you spin around. There is local data from property companies and big name brands which is represented in an augmented reality view. This app is a great example why you should get into social media marketing and services like foursquare, and have your business local map entry on google, or if you have a restaurant promote yelp and tell people rate you there and make comments and reviews. Social media and other online services are starting to pop up all around us and now with the use of Augmenter reality people will take advantage of them even more.

Think about it, more and more people is using these tools on their mobile devices. That means you need to be part of it or you will be loosing opportunities every day.

Here's a Video about what Augmented Reality is in plain english…. and also a video about the acrossair application so you see how it works…   
Other applications like New York Nearest Places, Layar Reality Browser, Augmented Car Finder and Wikitude use this new technology too.

Augmented Reality - Explained by Common Craft


Iphone acrossair augmented Reality Browser app 

7 tips for embeding videos from YOUTUBE on your Website or Blog

Here you have some great tips on how to embed videos from youtube on your website or blog and make them look and act the way you want it.

To embed a video, just copy the code from the "Embed" box—you can find it in the "About This Video" box when you're watching the video. Once you've copied the code, just paste it into your website or blog to embed it.
1. Embed Higher Quality Videos
While the above trick works for playback, if however you want to embed high quality videos you need to append “&ap=&fmt=18? and “&ap=&fmt=22? to the embed url.
2. Link to the interesting part
Linking to a video where the real action starts at 2 minutes 45 seconds, wondered if you could make it start at 02:45? All you have to do is add #t=03m22s (#t=XXmYYs for XX mins and YY seconds) to the end of the URL.
3. Hide the search box
The search box appears when you hover over an embedded video. To hide the search box add ‘&showsearch=0? to the embed url.
4. Embed only a part of Video
Just append ‘&start=30? to skip first 30s of the video. In general you can modify the value after start= to the number of seconds you want to skip the video for.
5. Autoplay an embedded video
You can make the video play automatically by adding ‘&autoplay=1? to the url part of the embed code.
6. Loop an embedded video
Append ‘&loop=1? to make the video start again without user intervention after it reaches the end.
7. Disable Related Videos
Just add ‘&rel=0? to the end of the url part of the embed code and you just turned off the related video option.

5 tips on how to turn more of your web visitors into customers

Here you have 5 tips on how to help your website convert more visitors into customers.

1 - What is your website about?

You have only 3 seconds to keep a visitor on your page. If the visitor is not convinced in that time that your site is worth reading, he'll go away. Tell your visitors what you can do for them, which problem you would solve and how... We recommend using pictures on a slideshow, since you only have 3 seconds and people wont read a paragraph in that time.

2 - Do you have a professional looking website?

A great way to create trust is to use a professional website design. Use a clean design that makes it easy to read. Avoid clutter and extreme colors. Simple and common structures will help the users read and find things easily.

3 - Would your visitors Trust you from looking at your website?

Show testimonials, tell your visitors who you are and put all your company information including, phone, email and address. Show that you are a real company and that you can be trusted. Also show your credentials, associations, etc.. (BBB membership, awards, etc)

4 - Make it as easy as possible

Tell your visitors what you want them to do, have a clear call to action: "Click here to contact Us", "Download our Brochure", "Click here for a FREE evaluation", "Subscribe to the newsletter", etc. Focus on a single task. Don't ask the customer several things at the same time. The less your website visitors have to think about how to complete the task, the better.

5 - Avoid asking too much from your customers:

Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

Click no more: Instant search from GOOGLE is here!


Google has launched its new ‘Instant’ search technology. Google Instant displays a full page of search results even as users are still typing in what they’re looking for with no need to click, the company claims between two and five seconds can be saved for every internet search. The move comes with Google having to defend its market share from rivals Microsoft, Yahoo and Facebook. Launched in the US on Wednesday, Google Instant will find its way to the rest of the world in the coming days.

Faster Searches.

By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions.
The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results.
Until now, you had to type a full search term, hit enter, and hope for the right results. Now results appear instantly, helping you see where you’re headed, every step of the way.      

Did you know:
  • Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and there were many examples of searches that took 30-90 seconds to type.
  • Using Google Instant can save 2-5 seconds per search.
  • If everyone uses Google Instant globally, Google estimates this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
  • 15 new technologies contribute to Google Instant functionality.            

5 years with Joomla!

Thanks for the information.

Destiny Technologies and New World Collaborative set up shop at new downtown office

[ August 20, 2010 — Sarasota, Fla. ] New World Collaborative, a group of digital marketing professionals, has opened a new office at 1266 First St., Suite 5, in downtown Sarasota. This office will serve as an umbrella location for both the New World Collaborative and the three founders’ individual companies. The New World Collaborative formed in 2009 to provide comprehensive web development and internet strategies including SEO and social media marketing alongside digital public relations for clients, leveraging combined skills and educating the community on how to build their businesses without wasting money. Meet the founders:
Elizabeth Blair is president of Webjunkees, Inc., a company combining marketing strategy with award-winning creative to provide clients with not only a website, but a tool to save valuable company time while growing their business. Gabriel Marguglio is CEO of Destiny Technologies, which was founded in 2002 and focuses on website design, content management solutions and internet marketing. Finally, Gayle Williams is president of Vision PR & Marketing, a firm specializing in bridging the gap between traditional and digital PR/marketing for a diverse array of clients.
These three web and marketing professionals joined forces to combine their strong individual talents and achieve greater results for their clients as a result of truly working collaboratively on integrated digital and physical marketing and branding campaigns. Some of New World’s success stories include Sunshine from Darkness, Sarasota Ballet and Bach Elder Law. They will also continue to offer open-to-the-public seminars on best practices for SEO, digital PR and social media marketing.
New World Collaborative made their first splash in April of 2010 with the launch of their One-for-One Website Initiative. Inspired by eco-friendly TOMS Shoes, who donate a pair of shoes to a child in need for each pair they sell, New World made a commitment to build a free website for a not-for-profit organization for every website developed for a corporate client. The most recent website was built for grassroots organization Second Chance Last Opportunity and went live in June. As New World Collaborative continues to grow, new One-for-One websites are in the works.
The New World Collaborative invites you to stop into their new home and meet the team. Stay tuned for news about a fall open house in the courtyard of the new office as the weather begins to cool. The New World Collaborative will look forward to officially welcoming you to their space!
New World Collaborative Sarasota, 1266 First St., Suite 5, or
About New World Collaborative
Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of clients and the community at large is the highest order of business.  Using the most current, most effective and most efficient strategies in this new digital world, New World Collaborative offer clients cost efficiency in a team of senior experts in marketing, PR, web development, SEO and social media. Collectively, New World determines the most effective strategies based on each client’s budget and goals, not big overhead. Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way. Learn more at
New World Collaborative co-founders:
Elizabeth Blair, Webjunkees
Gabriel Marguglio, Destiny Technologies
Gayle Williams, Vision PR & Marketing

Digital marketing seminar for Downtown Sarasota Alliance members featuring speakers from New World Collaborative

The Downtown Sarasota Alliance and New World Collaborative are hosting a free seminar on strategies to combine online/offline marketing and branding in the “new world” of digital PR. The Whole Foods Market Lifestyle Center (1451 1st Street) will host and provide coffee and light breakfast for the talk, starting at 8 a.m. on Fri., July 23.


The experts at New World Collaborative will share the latest and most effective techniques used by businesses to build brand awareness, overall visibility and action using tactics that are guided by well thought out strategy. “We are no longer in a world of ‘build it and they will come’,” explains New World founder and principal of Vision PR & Marketing Gayle Williams. “Small and large businesses alike must engage their audiences and build relationships by leveraging fully optimized website and strategic social media activity.”

Williams and New World co-founders Gabriel Marguglio of Destiny Technologies and Elizabeth Blair of Webjunkees will discuss SEO/SEM, digital PR, websites, social media marketing and more on Fri., July 23. This seminar is free for DSA members and $10 for non-members. Attendees are encouraged to RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it. or call 366-7040.

Digital PR Seminar, 8-9:30 a.m., Fri., July 23, Whole Foods Market Lifestyle Center, 1451 1st Street, 366-7040 or, free for DSA members, $10 donation non-members.

Paperless Promotion Workshop - The New Green: Using the internet to full advantage

The Center for Arts and Humanity (SCOPE)
1226 North Tamiami Trail
Sarasota, FL 34236

Driving Directions

June 28, 2010 at 05:30 PM
June 28, 2010 at 07:30 PM
Add to my calendar
Questions? Contact Mary Anne Bowie at 941.321.0424 or email
This email address is being protected from spambots. You need JavaScript enabled to view it.
I look forward to seeing you at Paperless Promotions. Send one or more people from your business to absorb this amazing knowledge.
          Mary Anne 
Green Connection US

Green Connection US wants to help you harness the power of the Internet by building your brand through the use of websites, micro sites, social media marketing and more. Join us on Monday, June 28 at 5 p.m. for networking and light refreshments; program begins at 5:30. You will learn how to engage your audience and build relationships through paperless promotion. We are no longer in a world of "build it and they will come." Stay in front of your competition and be informed of all the Internet has to offer with SEO/SEM, Digital PR, Social Media Marketing and more. The experts at New World Collaborative will share the latest and most effective techniques used by small (and large) businesses to build brand awareness, overall visibility and ACTION from prospects and clients using tactics that are guided by a well thought out strategy.
Your Host: Mary Anne Bowie, Executive Director, Green Connection US

New World Collaborative Speakers:
Elizabeth Blair, Webjunkees
Gabriel Marguglio, Destiny Technologies
Gayle Williams, Vision PR & Marketing
Veronica Pastore, Vision PR & Marketing

Food and light refreshments will be provided. Everyone is invited.
Click to Register Now!
Price: $25

Tune in tomorrow, Saturday June 19th at 9am on WTMY 1280 AM radio

Are you still operating your business the "old school" way?
Are you unsure of how to use social media to your advantage and profit? Does your website need a facelift but you're afraid it'll cost an arm and a leg?
Well, its a NEW WORLD BABY!!

Saturday, June 19th on WTMY 1280 AM radio, from 9-11 AM, the "Talking with Gloria" radio show will host the entire NEW WOLRD COLLABORATIVE team!
Not only will they address ways in which to improve your business but we'll be taking calls to answer YOUR specific questions, pertinent to your business needs.
AND........THEY ARE GIVING AWAY FREEBEES to the first 100 people.......who.........well.......... you'll just have to tune in Saturday to "Talking with Gloria" and find out what you can get for FREE!!

LIVE Online Streaming with Video at or tune to 1280 on your AM dial.

CALL 941-954-1280 to find out what you can get for FREE!

Click here to learn more.

The Juice Behind Your Website - Drupal vs. Joomla

If you need: A blog, home-page, videos, photos, e-commerce, ad server and community features.
Good for: Businesses that need more customization than what WordPress offers. The learning curve is less than Drupal's, but just a little less.
Famous user: IHOP, at
Price: Free--but. Like Drupal, Joomla is probably too complex to develop, design and maintain yourself.

If you need: A blog, home-page, videos, photos, e-commerce, ad server and community features.
Good for: Someone who needs customized content and isn't afraid to learn how to use it. Drupal can do just about anything. And if it can't, a huge user community is ready to swap tips to help your geek along.
Famous user:The New York Observer, Price: Free--but. It's open source
, meaning that an army of developers works on plug-ins for this thing gratis. So unless you're a coding ninja, you won't know how to install them.

To read more about this go to:

Destiny Technologies featured on Biz 941

Tech Stars
Bright new lights in the region.
Author: Molly McCartney
Photographer: William S. Speer


Sarasota-Manatee is no Silicon Valley. But we aren’t all real estate and tourism, either. The fact is that we have a growing number of bright, energetic tech entrepreneurs who are providing new products and services, from futuristic identity theft protection to nanotechnology inventions that stop the spread of disease.

To read more go to:

Looking for a Web developer? Core competencies

First let me say, I am not a Web developer. But I hire individuals and teams that develop knock-out, highly effective Web sites for my clients. If there is one thing I have learned its that you take a huge risk - and more often make an even bigger mistake - when you hire someone who does not have a multidisciplinary skill base.

What do I mean? Let me paint some pictures for you.

If you hire a  "computer guy" who can code anything you want you might have all the bells and whistles OR you might end up with a dull template site that functions reasonably well. It might cost you a bundle, or it might be a $250 quick job, but it is unlikely to have the sophisticated design that will resonate with your graphic brand standards. Be careful, though, because all that custom code might be proprietary and then you are tied to that programmer for the life of your website., So, you hire a graphic designer that knows how to design a web site.  OK. It will look GORGEOUS.  But what about the content?  Is it likely to have calls to action and urge a response (sales or whatever) from your readers?  Will it be able to capture names and emails of your visitors?  How about E-commerce or online donations?  Maybe you are better off with the programmer? Or you can get these two to work together.

But there's that whole idea of the Web site as a marketing tool?  You want it to pay for itself with online advertising and E-commerce.  You certainly want to capture the contact information for prospects.  And if you found a marketing person - or even an Internet Marketing pro who knows about SEO (search engine optimization) - maybe you can really get some new customers out of it.  But most marketing folks are neither programmers nor designers.

And what's that last skill set you think would be valuable here?  You guessed it. PR.  They way a PR pro sees it, a website is a new channel through which to communicate with various publics - clients, prospects, the broader community, the media, suppliers, investors, and the list goes on. What's even better is that you can easily customize and post information, photos, videos, etc. And don't get me started on the integration of social media with your website. It's a natural for PR professionals.

I urge you to really look at your web developer or your web strategy team. Where are their strengths? Their weaknesses?  Who do you need to bring in to get your Web site and web strategies in line and working optimally?

Gayle Williams Vision PR & Marketing

Original Blog Post:

6 Do's and Don'ts for Your Company's Twitter Account

Twitter is not for everybody or every business, but it has proven a great way to extend the conversation with your public – however you define that public and that conversation.  But once you define that group of followers and you begin to attract them – be they potential custormers, clients, associates, or fans – here are some basic do’s and don’ts
 - DO have a personality, talk like a person, share stories. No one wants to follow a boring robot, unless your account is a boring robot with a specific function.
 - DO NOT get carried away or tweet too far off topic. We'd love to occasionally learn about your employees or general industry or local topics. We generally don't want to hear your views on politics or sports.
 - DO share links, photos, and videos. If you're a retail store, pictures of your newest items could be a great sales pitch. If you're a tech company, sure, show us some of your press. If you're a cafe, maybe a video of your superstar barista.
 - DO NOT spend too much time retweeting customers saying nice things about you. Once in a while, maybe. But too often, companies blast 4 or 5 tweets of praise in a row. Many people simply unfollow those accounts.
 - DO engage with customers over customer service concerns -- only if you think you can provide sufficient, consistent, and excellent care. Your best bet will probably be to use Twitter to funnel customers into your existing customer service channels, such as email or phone support.
 - DO NOT negotiate or try to service an unhappy customer in public. There's generally no reason for the rest of the world to see you discussing an issue they're having with your service. Try to get the customer to chat via email, direct message, or phone. If anything, to avoid the negotiations from ending up in the press.

Gayle Williams Vision PR & Marketing

Original Blog Post:

Newwworld's One for One launch event featured on a great video from Hub Sarasota

Great video from the featuring the NEWWWORLD's One for One Websites program launched april 17th.

What a GREAT day for New World Collaborative and the Community!

Congratulations Second Chance Last Opportunity for Winning the competition and all 3 organizations for participating. You will all have a FREE new WEBSITE from NeWWWorld Collaborative - One for One Websites

Today was a red-letter day for New World Collaborative!  We launched our One for One Website Initiative with what we hope will be the first of many successful events in collaboration with TOMS Shoes and TOMS retailers.  Wendy Getchell of Lotus Boutique in downtown Sarasota had the same idea at the same time (great minds…) and together we hatched up this event to support the sale of TOMS Shoes and its Decorate Your Sole project  while at the same time we identified three small not-for-profits that needed a new website (or a FIRST website).  Supporters voted on line for their favorite and came to the store to vote as well, after buying and decorating their TOMS shoes.

The store was jammed with browsers, supporters,  TOMS Shoes staff and representatives of Every Child, Inc. , Mothers Helping Mothers and Second Chance Last Opportunity!  The video telling the TOMS story played all day and produced a few tears!  And many were moved to buy their FIRST pair of TOMS shoes!
By the end of the day we had talked with countless people about TOMS’  One for One business model  and how it inspired us to do the same with our business .  For every pair of shoes/corporate website, one child/small not-for-profit gets a free pair of shoes/website.  
The result?
Thirty five needy children will soon have a pair of shoes.  
The most votes – online and in-store – went to SECOND CHANCE LAST OPPORTUNITY!!  They will receive a free website, 3 months of SEO/Internet Marketing,  Social Media Training and PR support.

The runner-up – only ONE vote behind – was MOTHERS HELPING MOTHERS.  Their in-store presence was not as strong, but they made up for it with a last minute blitz of on-line votes.  We decided they deserved a website as well.  
And finally, with the strongest in-store voting but fewer votes on line,  EVERY CHILD, INC. was in third place.  Obviously we couldn’t have EVERY CHILD left behind without a website, so the New World Collaborative team decided to work on a website for them as well!!
It was a great day.

Destiny Technologies
Founding member of the New World Collaborative