Here you have 5 tips on how to help your website convert more visitors into customers.
1 - What is your website about?
You have only 3 seconds to keep a visitor on your page. If the visitor is not convinced in that time that your site is worth reading, he'll go away. Tell your visitors what you can do for them, which problem you would solve and how... We recommend using pictures on a slideshow, since you only have 3 seconds and people wont read a paragraph in that time.
2 - Do you have a professional looking website?
A great way to create trust is to use a professional website design. Use a clean design that makes it easy to read. Avoid clutter and extreme colors. Simple and common structures will help the users read and find things easily.
3 - Would your visitors Trust you from looking at your website?
Show testimonials, tell your visitors who you are and put all your company information including, phone, email and address. Show that you are a real company and that you can be trusted. Also show your credentials, associations, etc.. (BBB membership, awards, etc)
4 - Make it as easy as possible
Tell your visitors what you want them to do, have a clear call to action: "Click here to contact Us", "Download our Brochure", "Click here for a FREE evaluation", "Subscribe to the newsletter", etc. Focus on a single task. Don't ask the customer several things at the same time. The less your website visitors have to think about how to complete the task, the better.
5 - Avoid asking too much from your customers:
Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.