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7 Smart Ways To Use Twitter Search for research

Twitter Search is a great tool because it can give you real-time feedback about what's going on. That is, if you know the smart way to use it. Both TweetDeck & Seesmic allows you to open special search panels, allowing you to “follow” a search term, instead of a person.

Here's a video about Twitter search and some smart ways to use it bellow.


Here you have some good ways to keep on top of things.

1 - Get up to speed with all the latest news about a specific thing:
let say you want to get all the new links about "internet marketing", not including the many re-tweets that people make use this term:
internet marketing” -rt filter:links

2 - Find all the people who are not talking about you directly:
If I want to find all the people who mention your name, but aren’t replying to you use this term:
qualityseoweb -to:qualityseoweb -from:qualityseoweb -@qualityseoweb

3 - Get all reactions across multiple twitter accounts:
Lets say you have 5 twitter profiles and you would like to see everything in one place.
to:qualityseoweb OR to:qualityseoweb2 OR to:qualityseoweb3 OR to:qualityseoweb4 OR to:qualityseoweb4

4: Follow what people say about your competitors:
If you want to follow not only what your competitors are saying, but also how people respond to them, try this:
from:competitor OR to:competitor

5 - Only follow links from certain people:
Let’s say that you only want to see the links that I share, then you simply search from, try this:
from:
qualityseoweb filter:links

6 - Only get the new info about a topic:
if you want to search for anything about ‘apple’ but without the re-tweeted stuff
“apple” -rt -via

7 - Find all shared pictures about a specific topic:
It can be interesting to see only the pictures that people post about a certain topic or event. Try this:
“le mans” twitpic OR yfrog OR post.ly OR twitgoo OR pikchur filter:links


Have you figured out any other ways to use Twitter Search that you’d like to share?
How about trying these above and letting us know what you think, in the comments?

New Non-Profit Organization website going live: Bertha Palmer Alive! from The Historic Society of Sarasota

Destiny Technologies specializes in customizing the open-source, open-market content management solution called JOOMLA. This software is available to any developer who wishes to gain experience and expertise with the system. Programmers, designers and developers at Destiny Technologies have been working with JOOMLA almost as long as it has been available to the public. The advantage for our clients is that rather than utilizing a website developed in a proprietary code which ties the client to the owner/developer, our JOOMLA websites are wholly owned by our clients and there are thousands of companies and individuals working on this community.

JOOMLA is a powerful and efficient tool for developing highly interactive websites and online communities because of the ease of use by the average client with only minimal training. There are a wide variety of modular functions for E-commerce, newsletter subscriptions, blogs, response and comments, interaction with outside social media networks and the development of profile development and sharing (Facebook-style) which can be applied and programmed into a custom site.

We have a deep level of experience with both content management utilizing JOOMLA and online communities and consider these our preferences for development.
All these things make Joomla a GREAT OPTION for Non-profit organizations, since you can develop Content Management Communities with lots of features for a very low price.

Here's a new website we just put live this weekend for a non-profit organization in the Sarasota, Florida Area. (Bertha Palmer Alive!)

Latest Website CMS designs usign Joomla search engine friendly technology

Here you have a video of our latest website designs made with Joomla search engine friendly CMS technology. Joomla websites are prepared for the search engines and there are many tools you can use to make them even more SEO friendly. If you would like a FREE WEBSITE EVALUATION please complete the simple form on the right (with your website and email address) and we'll send it to you. This website evaluation will consist on a description of what you could do on your website to make it grow and also how much are you prepared for the search engines. We always recomend usign tolls like facebook, twiiter, and other social networks to improve your inlinks...  this is all part of your website evaluation.
Please contact us if you have any questions.


Facebook for Nonprofit Organizations: Basics of this Online Social Networking Tool

Many people view online social networking tools, such as Facebook, LinkedIn, Twitter and Myspace as time-draining distractions. But a benefit of Facebook that may not have occurred to you is that Facebook will allow you to aggregate content from around the Web, and easily pull it into one central page, which will help you spread the word about your organization. Facebook also has the benefit of having your installed audience, your network of friends at your fingertips, so you can easily announce new activities, campaigns, and events to your self-selected constituency of like-minded individuals and groups, without having to email a large group of people and risking the effects of a spam filter's black hole.

Facebook can be an essential tool for nonprofit organizing, because it is an efficient way to connect with other organizations and people which might not have known about your organization before. It's also an easy venue to plug into an existing audience that has similar interests. If your nonprofit has video content, podcasts, interviews, or documents just languishing on your desktop, creating a presence on Facebook provides an easy way to upload these types of media, without spending the time or resources required for updating your own Web site.

The way that Facebook interacts with other social media tools, like Twitter, blogs, and Flickr, can provide a simple interface to consistently and easily update your community of supporters with news of your organization's activities.

Best of all, using Facebook is free so the cost is only in how much time you and your staff choose to invest. What's the return on the investment? If not a direct monetary ROI, there will definitely be a marketing return that becomes evident as your network grows. Creating a fan page on Facebook is also a great way to increase your volunteer base and to help your members do the advertising of your organization’s mission for you.

Finally, if you are worried about your personal pictures or information being visible to your nonprofit colleagues, take a word of advice: Nothing on the Internet is private. It is common practice for a hiring manager to search online for prospective employees. You can set up a Facebook fan page and create a network for your organization from there, but you will need to have an account to connect with others. It is more effective to connect with others as a real person than it is as a faceless organization. It's much more effective to become a personality on the Web, no matter the magnitude of your stardom, and let the person'behind the organization make the announcements and grow the network. If you really want something to remain private, don’t post it under your own name on the Web

How Can Your Nonprofit Get Started?

Here are a handful of resources to get you started.

Do you use Facebook for your nonprofit affiliations and networks? Post a comment bellow with the link to your profile and discuss how you use this newly expanded online social networking tool.


Original post: http://blog.techsoup.org/

Press Release: DESTINY TECHNOLOGIES MOVES HEADQUARTERS TO SARASOTA FROM METRO D.C.

Destiny Technologies (www.Destiny-Tech.com), a provider of Web site design, SEO and Internet marketing services, has moved its headquarters to Sarasota from its previous base in the Washington D.C. metro area. Known as DestinyTech, the company maintains sales operations in D.C. and in Florida. Additional design and technology operations are located in Buenos Aires, Argentina. President/CEO Gabriel Marguglio who founded the company more than seven years ago from his home in Rockville, Md., says, “I have to admit I was attracted to Sarasota for its beaches and weather, but I’ve found the general business climate here far more receptive to the current trends in the creative technologies of Web site development and SEO despite what is being said about the economy.” Destiny Tech has experienced a 60 percent growth in gross income in the past six months (compared to the same months last year) and has already launched several new Web sites for local businesses and nonprofit organizations.

Here you have some of the websites we've designed in the area: Also working in the The Sarasota Ballet, The Historical Society of Sarasota County, Bertha Palmer Alive! and The Center for Musical Theatre just to name a few.

FREE Content Managment Tools (CMS) - Joomla! and others

INTRODUCTION - WHAT IS JOOMLA!?

Joomla! is an award wining open source content management system (CMS). It's open source like the Linux OS, so that means it's free to use and millions of people give up their spare time to develop it.



OPEN SOURCE IS GOOD NEWS

Open Source is generally good news for individuals, non-profit organizations and those companies on a budget. You can spend a lot of money on a commercial CMS, but there are solid reasons for going open source. To start with, your web site won't be in the hands of a software company that can go bust at any moment and you won't be paying expensive maintenance contracts to these companies. 


Static HTML or DYNAMIC site? Take your pick.

a) What is a good news/media site? Actually today what is good site? ANY SITE needs these things.

Put simply:
  • It has a 'front-end' (home page)  that changes frequently
  • A template design that will appeal to the audience and is easy to navigate.
  • It also has 'back-end' database that is stacked full of brilliant content generated by a team of journalists (or perhaps just you!).
  • It's search engine friendly.

All major news sites are built around a CMS. Some 'big beasts' include Tridion (used by Emap) and eScenic (used by Daily Telegraph, CNN, Informa  and The Independent) - but you obviously pay a lot for these solutions.

b) Would you benefit from a CMS or are you better using straightforward HTML?

You don't have to be a big media giant to benefit from using a CMS.
  1. Do you update your site more than once a week?  (you should if you want to come up in the search engines)
  2. Do you have multiple contributors (e.g. writers) to the site?
  3. Do you want to keep design separate from content?
If you answer 'yes' to any of the above - a CMS would definitely be worth a look.


JOOMLA! - FREE AND EASY TO UNDERSTAND

There is something about using a CMS that sounds:
  • Really complicated
  • Really expensive
You can certainly make expensive mistakes - particularly if you take the advice of the designer/programmer, who created a CMS back in 2005 and he still thinks it's REALLY great.

So have a reason to reject open source solutions before looking to a commercial CMS.

Joomla its easy and free, so if you are developing a website with a design company using joomla you'll save lots of money and lots of time.

There are a number of free CMS to consider, alongside Joomla!
  • Drupal see a video of some well-known sites that use it
  • Wordpress (yes, this 'blog' tool is increasingly being used for websites)
  • Xaraya see my post for more info.
There are others worth looking at like:

It's amazing the number of editors that seem to 'apologize' for using free tools and want to keep it secret. All of them had a good look around and have concluded that Joomla!, Drupal, or WordPress actually fit the bill just fine. So say it loud and proud - I USE OPEN SOURCE!

WE WENT WITH JOOMLA! and RECOMMEND IT to ALL OUR CUSTOMERS!

For more information about Joomla you can go to www.joomla.org or just contact us.
We provide affordable, search engine friendly, CMS websites using Joomla technology. Click here to see some websites developed using this great technology.


Original Post: http://srh.typepad.com/blog

How to Use Twitter to Grow Your Business?

Draw traffic to your website using Twitter:

Every time you have a new product, a new services, a special or anything that might be useful for your customers you should communicate that to your followers on Twitter. There's a chance they will click on it and go to your site to read more about it and that generates more traffic to your site.

Follow your brand and products on Twitter:

Twitter has become one of the best tools to see what people think about your brand and products, competitors and keywords related to your business. This allows you to reply to any concerns immediately and really know what is what people is saying about these issues.
You can use Twitter Search (http://search.twitter.com) to find your brand on twitter and subscribe thru RSS Feed to get updates of that search.

Use favorites in Twitter as your Testimonials:

Mark all good comments about your company and products in Twitter as Favorites and then use this as a new source of Testimonials. This is done thru the STAR icon on the top-right of every tweet.

Be the expert and leader on your area:

Use twitter to help other people, send tips, recommendations, and valuable links thru Twitter. This will help improve the credibility and image of the brand and company on twitter.

Use Twitter as a customer service tool:

  • Reply to all comments about your company and brand:  Designate a person in your company to check search.twitter.com every day and if there are questions or issues about your products reply to them as soon as possible. This will help keep the image of your company and your customers happy thru good customer service.
  • Use twitter to let people know your site or blog is under maintenance or down: This will help communicate this to a lot of people very easily and fast.

Youtube New Feature: How Nonprofits Can Use Social Media

A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. They call the feature “Call To Action”. While this feature was nice, it was really limiting. In addition to only appearing in a very limited way on the video, it only works on YouTube and not when you embed the video on other sites.

The good news is that now, Nonprofits that are part of the YT Nonprofit Program, will have the ability to create links to an EXTERNAL WEBSITE (not only youtube videos). All they’ll have to do, when creating an annotation, is click the “link” symbol and select “external link”. Then they’ll be able to link to external sites right from the annotation. Better still, these annotations should show up on embedded videos.

If you still aren’t sure what all of this means, it means that nonprofit YouTube videos can have buttons built into the videos that say DONATE NOW or SIGN THE PETITION and these buttons will work—they will link to any site you point them to. You can even go back to all your old videos that are on YouTube and make your logo into a clickable link, add annotations to donate with a link, and otherwise make your video into a center of engagement. This is now, by far, the most important reason to be in the YouTube Nonprofit Program.

People who watch videos on YouTube are very likely to do one thing when they are done…watch another video on YouTube. Not any more. With this new feature, YouTube can become a center for creating effective calls to action and engagement.

If you need more information about the Youtube Nonprofit Program click here to contact us or go to the youtube nonprofit website.

Here's a video we found explaining and showing this featured working:



Original Blog post:  beth.typepad.com

SEO TIPS: Blogs are your best tool to make your website grow on the Search Engines

Having a Blog inside your website and blogging often, will help you with your online positioning.

How is this possible?
  • If your Blog is inside your website (in the same domain and structure of your site), every time you create a blog entry, a new page is created for the site (a new potential indexed page by google).
  • On the other hand if you keep your website updated google will come back more often to you for new information.
  • Let say now that you also assigned tags to that blog entry, now every one of the old tags you assigned (which was a page by itself) is going to be updated and also all the new tags you created for this specific blog entry will be created as another new page.
So as you can see, a simple blog entry could make your website grow exponentially and keep your pages updated, both things google and the other search engines love.

Blog every day if you can!!! and remember to asign tags... Also remember, an external blog (not inside your domain) will only generate inbound links from the outside (which is fine and you also need) but those keywords, tags, copy, etc will not be taken as content inside your site.

Lets get Blogging...

Here's a good video explaining blogs:

SEO TIPS: Google Maps search results sample - SEO using maps

Here's a good example of Google maps helping you on your internet marketing campaign. If you search for SEO Sarasota (Search engine optimization Sarasota) which is one of the services we provide in one of the areas we provide it locally you'll find us on the map at the very beginning of the first page of Google.

SEO TIPS: Add your business on Google and Bing Maps to come up locally on the search

You can make your business come up locally on the first page of google or bing very easily using maps.

Many people don't know that you can actually add your business into google's map or bing's map systems. This is a very easy, FREE way to put your business on the first page of google if someone is searching LOCALLY. Adding your business into GOOGLE's MAP or BING'S MAP can help your company's website come up on the first page with selected keywords when people is searching in your area or using the city or state that you are located in the search string.


How to create a Google Map entry for your business?

You just need a GOOGLE ACCOUNT... If you have a gmail or use any of the google or youtube services you already have one.
Login with your google account or create one here (https://www.google.com/accounts/NewAccount)
After login go to Google maps (http://maps.google.com/) and click on the Put your business on Google Maps or go directly here (http://www.google.com/local/add/)
Follow all the steps in google's map entry creation.
Remember to use KEYWORD ORIENTED descriptions, names and information. This will help your google map entry come up with those keywords in the search. Also remember you need to be RELEVANT, you need to have those keywords also on your website, blog entries and other profiles you might have.
At the end of the process google will ask you to verify your business, you can do it thru a postcard to your address (takes time) or the easy way, by phone (We recommend this one).


How to create a Bing Map entry for your business?
The process is the same, but you have to create a live.com msn.com or hotmail.com account (click here to create one: https://signup.live.com/)
Then login to it and go to this address to put your business into the BING MAP (https://ssl.bing.com/listings/ListingCenter.aspx)
Follow the steps, using KEYWORD ORIENTED content.
And verify your business thru their process (they only have the postcard option here).

On the other hand if you have a new website, embedding a google map inside your website will help you bring Google to your website faster for indexing. But remember, your website has to be search engine friendly, you should have a blog, use tags, and have a nice organized keyword oriented copy inside your site. Without that you will not be RELEVANT for google or bing and the MAPS could just not come up on the search.

For more information about SEARCH ENGINE OPTIMIZATION (SEO) tips, click here.
For more information on Search Engine Friendly affordable Joomla Websites, click here.

DESTINY TECHNOLOGIES YOUTUBE CHANNEL: search engine friendly websites, internet & social media marketing

We created a youtube channel to share videos with Internet marketing tips, good SEO practices and search engine friendly website design. Here's the first video with some of the websites we created...

The Social Media Revolution: How social media changed the world and why you should use it...

Here's a great video showing how Social media is changing everything and why you should be doing it. Incredible numbers that show how marketing changed in the past years and why it is so important to be part of this change.

SEO TIPS: Using Social Bookmarking to help your internet marketing campaign

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many bookmarking it is generally popular and will get more traffic. You can use del.icio.us bookmarks to help improve your SEO campaign. The public social component of del.icio.us makes it a great tool to make your website stand out form your competition. 

Here's a video explaining how to use del.icio.us and why is it SOCIAL:

 

You can also use Social Bookmarking as a great online collaboration toll. Since your bookmarks are public delicous allow you to easily share important or useful links with coworkers, customers and partners. 

SEO TIPS: Linkedin PART 2 - Make your business grow thru online networking

We recommended before using linkedin in your SEO campaign in this article: http://www.destiny-soft.com/improve-your-seo-campaign-tip-1-linkedin-profiles.

Here you have a great video about Linkeding and how to use it to not only help your web presence but also make your business grow thru online networking.

 

SEO Marketing Tips for Mobile Internet

SEO Tips for Mobile

As wireless devices become easier to use and data plans become less expensive, with the explosion of the iphone and other smartphones, more people is starting to use their phones for web activities beyond finding directions and checking sports scores.  That’s why you should keep mobile in mind when it comes to SEO.  Google’s Mobile Web Search will give you an idea of how your site looks on a mobile device.  If your site looks like it could use some mobile help, here’s a few SEO tips:

  • Use 100% valid XHTML 1.0 code: For phones and other handheld devices, the use of XHTML makes Web content more accessible.  Don’t use Flash because your Web site users don’t have Flash installed on their phones.
  • Make sure to have at least one link pointing to each page: You want your mobile Web pages to be short and clean, but not at the expense of getting rid of links to your other pages.  Your homepage should have a clear link to your native sitemap and your sitemap should include links to all other pages in order to help the mobile spiders index and rank your content.
  • Create & Submit Mobile Sitemaps for Google and Yahoo!: To further aid the mobile spiders with indexation, use Yahoo! and Google mobile Webmaster tools to upload an XML sitemap.
  • Follow SEO Best Practices: All other SEO best practices for the regular Web carry over to the mobile Web.

SEO Marketing Tips for Mobile Internet

As wireless devices become easier to use and data plans become less expensive, and with the explosion of the iphone and other smartphones, more and more people is starting to use their phones for web activities beyond finding directions and checking sports scores.  That’s why you should keep mobile in mind when it comes to SEO.  Google’s Mobile Web Search will give you an idea of how your site looks on a mobile device.  If your site looks like it could use some mobile help, here’s a few SEO tips:

  • Use 100% valid XHTML 1.0 code: For phones and other handheld devices, the use of XHTML makes Web content more accessible.  Don’t use Flash because your Web site users don’t have Flash installed on their phones.

  • Make sure to have at least one link pointing to each page: You want your mobile Web pages to be short and clean, but not at the expense of getting rid of links to your other pages.  Your homepage should have a clear link to your native sitemap and your sitemap should include links to all other pages in order to help the mobile spiders index and rank your content.

  • Create & Submit Mobile Sitemaps for Google and Yahoo!: To further aid the mobile spiders with indexation, use Yahoo! and Google mobile Webmaster tools to upload an XML sitemap.



Actual snapshot of our website on an iphone

 

  • Follow SEO Best Practices: All other SEO best practices for the regular Web carry over to the mobile Web.

All our Joomla websites are 100% valid XHTML 1.0 and we have a lot of tools to make your website look great without having to use flash to do it. 

SEO can help you come up on mobile devices too, for example if you are in google maps you will come up in google maps online. Contact us if you need any help with your website design or your Internet Marketing SEO strategy

Original Blog Post:  blog.performics.com
 

Is Web 3.0 about taming the deluge of data or The Internet of things?

We believe there really is a new era emerging in the Web's evolution. So what's next?  What will define Web 3.0?

One explanation is that:

Web 1.0: Mainstream media and retailers dominate, using traditional approaches to broadcasting and sales.

Web 2.0: Blogging, peer-to-peer sharing and Google empower the masses to communicate openly. The old guard struggles to remain relevant.

Web 3.0: Mainstreaming of social media creates a constant flow of information. Challenge for users and businesses alike is to harness the flood without drowning.

The best example of Web 3.0, or at least the transition between here and there, is Twitter. The site's simplicity, flexibility and explosive growth have created more content than anyone could possibly digest. Couple that with the constant activity on Facebook, YouTube, Flickr, blogs and Friendfeed, and it's easy to see why everyone feels so overloaded.

The mission now is to bring order to the chaos, to carve out your own tributaries from the river of information.

How's it being done, and what it does it say about where we're headed? Find out after the jump.


Here are a few trends that are distilling the conversation and, in the process, defining Web 3.0:

1. Aggregators

 No one wants to manage accounts on 25 different social sites. This frustration has driven the creation of tools like iGoogle, FriendFeed and Netvibes — all aimed at streamlining your social Web into one space. But more importantly, it has led to the reinvention of Facebook as the ultimate social aggregator.

Recent redesigns of Facebook have turned it into a place where your photos, videos and blog posts can be easily (and automatically) funneled into one place. That's an approach that FriendFeed pioneered years ago, but there's a big difference: Your friends are actually using Facebook.

And now they can even comment on your shared items without leaving the social network. That's bad news for YouTube and other sites that need traffic to create ad revenue, but it's good news for users who don't want to scramble all over creation just to say "Cute video!"

2. Simple sharing

 We've all been seeing those "Share this!" buttons for years now. If you're a marketer or PR person, you've probably plastered them all over your work in hopes of helping it "go viral." But the reality is that these links to sites like Digg or Reddit just haven't been that useful.

That's finally starting to change thanks to Web and smartphone tools that simplify the sharing process.

A few examples:

TBuzz: If you find a site you want to share with your Twitter audience, just click the Tbuzz bookmark at the top of your browser. The tool automatically shortens the link using the popular bit.ly service and pops up a window showing you anyone else who has mentioned the same page on Twitter. 

 • Hootsuite's Ow.ly Social Bar: A bit more comprehensive than TBuzz, this tool shares sites but then also makes it easy for the viewer to share it again. So if you like the link I send you to, you can click a button at the top of the page and keep the share train rolling.

Smub.it: Designed to make sharing easier on an iPhone, Smub actually works on just about any device with a Web browser. You simply add "smub.it/" in front of any URL, and it will pull up a page of simple buttons to share that site on Twitter, Facebook, Digg, etc.

3. Un-Sites

The design-heavy microsite has been under serious assault lately. Why? Because businesses and marketers are realizing that there's an infinite supply of content out there, being refreshed every day. Why go through all the trouble of creating 100% of your site's content yourself?

And here's another point: A few years ago, if you wanted video on your site, you had to write or find a code that would let you host the video. Big pain in the butt. Now Google is dumping millions of dollars into making YouTube the best, most advanced video service on the planet. Why would you still go it alone, when you can just embed YouTube on your own site for free?

Right now, this concept is being pushed to its limits by ad agencies and others who want to get buzz by showing how minimalist their Web design can be. The most notable examples are Modernista's pop-up home page, the similar Skittles project by Agency.com, and most recently BooneOakley's bizarre conversion of its agency site into a YouTube video. (watch bellow)

 

For now, these kinds of projects are mostly just publicity stunts. But there's no denying that repurposed content from sites like Twitter and YouTube is going to become the norm with almost any site design in the near future.

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On another angle we've heard that if Web 1.0 was characterized by connecting people to content, and Web 2.0 is connecting people to people, then Web 3.0 is certainly connecting objects to people and to eachother. The Internet of things. Tim O’Reilly has also been talking about this for a while.

Inanimate objects can be embedded with sensors and connected wirelessly to the Internet. This enables us mere human objects to effectively communicate with those formerly inanimate objects. The hope is that as we are able to collect data from these embedded objects and analyze it we’ll be able to make better, more informed decisions based on all the available information we have.

This requires, of course, better analytics to makes sense of it all. But coupled together (data+ analytics) it’s truly the next transformative era of computing. 

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So what's your take on the term "Web 3.0"? Is it a bold new era? Or just a reorganization of all the information we have today? I'd love to hear what trends you've noticed and where you think they're taking us.

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Original Blog Posts: thesocialpath.com  and  asmarterplanet.com

The Importance of Keyword Research on your SEO or PPC Internet Marketing Campaigns

When you get ready to actively market your business online more than likely your first stop will be with search engine optimization (SEO).  The most important ingredient to search engine optimization will be properly conducted keyword research for your website. Keyword research alone could make or break your online game.

If not done properly you could be missing out on very valuable keywords. If you do not take your time you could put keywords on pages that don't belong or target keyword in your pay per click campaign that do nothing but produce clicks and burn through your marketing and advertising budget. When conducting keyword research there are some things you should be looking out for.

What Niche do you want to be In? You will have to find out what type of group you want to be visible to and get inside their shoes in order to figure out what types of keywords will fit best on your website. Really find out and isolate what type of products you are servicing and find all the niche keywords and phrases that revolve around that niche. Don't always worry about targeting all the high volume keywords because they receive the most traffic. Long tail keyword phrases often times convert the best when it comes to SEO and PPC. The long tail phrases are usually conducted by web users who know exactly what they are looking for.

Budget: Budget meaning how much of a marketing budget do you have to go after competitive keywords? If you are a one person company starting out you will need to bring some heavy ammo to go after the same keywords that your competition that might have been around for 5-10 years and is established is going after. It is important to not only target the very competitive keywords but also the keywords that have medium amounts of traffic and also low. You have to remember that SEO is long term and you won't be visible over night, but SEO could bring better results and it creates an asset over your website (because it could keep building up without having to spend money per every click)

Competition: Take a long hard look at your competition to see what it is that they are targeting. It is always important to take a look at what your competitors are targeting for keywords on their website when you starting conducting your keyword research. You know what they say; the best offense is a good defense. It is always important to know what types of keywords your competition is going after so you can gauge just how much of an effort you will need to put out there in order get into the same area.

Here at Destiny Technologies we include KEYWORD RESEARCH in all our SEO packages, Contact us if you have any questions about this.

 

Original Blog Post: addme.com

How to save time and money using Online Collaboration and Telecommute

At Destiny Tech we believe that if you reduce travel and meet virtually and collaborate online instead, you can save both time and money. We know that there is a time and place for travel, but we believe that with the right tools, a little know-how, and some adventurous spirit, you can save money, be more productive, and lower your environmental impact.
 

   V.S. 


We use these tools in every project, meet remotely, use IP phone technology to teleconference with professionals and customers all over the world and best of all, save you time and Money. This collaboration saves us time and money so we extrapolate these savings into your final price.

Personally we prefer CITRIX GoTo Meeting (To do online meetings) but there are a lot of collaboration tools (and a lot of free ones online). We also use Google Docs (to share documents), instant messaging tools for easy & fast communication and Ip phones for free international teleconferences. We also have these tools working with our mobile devices (iphones) to help everybody be connected at all times, updated with the project growth and also communicated with new requests, changes, etc.

Commuting to work and traveling for business is often unavoidable. There are many good reasons to travel: There is nothing like a face-to-face meeting to forge a relationship or read subtle body language cues; spending time immersed in a different culture opens our eyes, minds and hearts; traveling to a client, partner or donor shows them that they are important to you and your organization. However, many of us travel when not necessary. Not only does travel use up money and valuable time that you could be spending in other ways, but it's costly to the environment.

We are rethinking work-related travel (including commuting), just like may non-profits and for-profit companies. Here you have a list of 10 recommendations for reducing or eliminate business travel without completely losing the advantages of meeting face-to-face. We encourage everyone to use these suggestions so organizations and individuals can use technology to save time, reduce travel costs, and reduce impact on the environment at the same time.

10 Ways to Change (Save TIME, Save MONEY & Save the environment too):

Here are 10 technology tips to help you reduce your need to travel:

  1. Measure your travel: Determine your organization's travel and commuting environmental footprint as well as the amount of money your organization is spending on travel. Make a list of meetings, training's, and events attended by your staff or volunteers that might be suitable for teleconferencing, Web or video conferencing.
  2.  

  3. Attend online trainings using a webbing service or screen-casting to observe its effectiveness, and how you might use it to substitute for a meeting or training at your organization.
  4.  

  5. Try out one or more telephone conferencing services. Some good options are: Ready-Talk, Care2Call, and FreeConferenceCall.com, Skype, Vonage, etc. GotoMeeting has its own phone component for teleconferencing wile having the WEB conference.
  6.  

  7. Try one or more Web conferencing services. Some good options are: GotoMeeting, ReadyTalk, Microsoft Communicator, and WebEx.
  8.  

  9. Check into video conferencing services. Some basic free options are: Skype and gmail voice and video chat.
  10.  

  11. Explore an online virtual world environment like Second Life to see how that tool might provide a fun and more personal meeting environment.
  12.  

  13. Use instant messaging technologies (chat/IM) like Skype, Pidgin, or AOL Instant Messaging (AIM) to allow more spontaneous communications. Or consider tools like Communicator 2007 that include instant messaging as part of a robust online communications package.
  14.  

  15. Collaborate and share documents online. Some free services are: 4shared.com, GoogleApps Education, Google Docs, Microsoft Office Online, Google Groups, and Yahoo Groups.
  16.  

  17. Encourage staff to telecommute. Technologies like remote desktop software like pcAnywhere, virtual private networking (VPN), voice over IP (VoIP), and virtual PBX can help make working at home as effective as coming into the office. Many corporations and very large non-profits have used custom-built VoIP infrastructures to facilitate unified communications for years, but VoIP products and systems have recently become more accessible for small-to-medium organizations too making it easier to effectively work from home and stay in touch (Vonage ip phones is a great example of this technology coming available for people and small organizations)
  18.  

  19. Look for conferences that have a virtual component or will be recorded and can be accessed online, such as the Craigslist Foundation's Nonprofit Boot Camp. Or ask a local volunteer or board member to attend and report back to your group instead of asking someone to travel.

What's Difference Does It Make?
  • One 4,150 KM (2,578 mile) flight emits 762 pounds of CO2 per person, which is equivalent to 5% of the CO2 emissions from the electricity use of an average home for one year. The IPCC estimates that aviation emissions are currently 492 million tons per year and growing at a rate of 6% annually.
  • Telecommuters last year saved 840 million gallons of gasoline and reduced carbon emissions by almost 14 million tons.
  • The Telework Coalition estimates that $20,000 per year can be added to the bottom-line of your organization per full-time teleworking employee in reduced real estate needs and related overhead expenses.
  • Allowing your staff and volunteers to work remotely has proven to increase both productivity and job satisfaction.

 

 

Original Blog post: techsoup.org

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