Guest Post: Your Business Content is King

content-is-king-seoA special post from guest blogger :

It is important to share the story of your business, but what is the right content to share about your business? Journalists use the 5 W method (who, what, when, where, why) to write articles. The 5W method will help you identify meaningful content to share about your business. Even if your business is small, your business story is unique and powerful. If you are willing to take the time to build a solid body of content that tells your story, then that content will become the king of your business message. Consistently sharing solid content is a very effective marketing tool.

First, let’s look quickly at how the 5W method will help you describe your business. Who is the founder of your company? What are your products? When was it founded? Where are you located? Why are you in business? These are simple questions to answer, but the next step is where meaningful content is created.

The Who might be the third generation family member, or perhaps the Who is the inventor who stumbled upon the technology while walking in woods. What is interesting and unique about the Who?

What is distinctive and exceptional about your products? Are they made from recycled sugar cane fiber? Are they the most durable? Do they utilize designs by a local artist? When did your business start at this location and when and what is your next event (sale, charity event, grand opening)?

Where your business is located is in a neighborhood and also in a larger community .what are key features of that area? Why was this location chosen? How does your business relate to the community?

Why are you in business? This is where you explain your corporate approach to your business products, practices and philosophy. What are your ethical parameters? What matters inside your business operations and how do you treat your customers?

Built on a foundation of meaningful content, your unique business messaging will be clear and powerful.

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Guest Post: What do you know about integrity?

integrity

A special post from guest blogger :

Integrity? You mean Honesty? Actually, if integrity meant only speaking the truth then there would not be so many efforts to ensure integrity. Look at the fine print in any contract requiring the customer’s integrity to meet warranty requirements. Consider the numerous educational efforts including: multiple corporate integrity books, self-improvement courses, business seminars, endless church sermons, and even member support groups like Weight Watchers.

Integrity provides strength and internal stillness. Conversely, anything that is not based on integrity is guaranteed to ultimately fail. The way you model integrity is the way your children will treat integrity. Businesses that operate in integrity are often the most successful. Here is how integrity shows up in the everyday world.

Integrity means delivering an exceptionally perfect product. NOT: “This is good enough, no need to work any longer.”

Integrity means showing up on time. NOT: “I’m not important enough for anyone to care when I show up;” or “I’m so important that they won’t start the meeting without me.”

Integrity means keeping both spoken and unspoken promises in relationships. NOT: “That software developer won’t know that I borrowed this year’s update from you; I really need to save the money.”

Integrity means being true to yourself. NOT: “I have thirty minutes; I think I’ll make and eat that hot fudge sundae instead of going to the gym.”

Integrity means living in truth. NOT: “The cashier didn’t notice that I had the extra set of hinges in the shopping cart; it is not my fault that I wasn’t charged. “

Integrity means delivering on your word. NOT: “I know I told you that I’d call and tell you what I found out, but I forgot.”

Integrity means treating your employees and your customers the way you would like to be treated. And that says it all.

Happy 11th Birthday Destiny Group!

Destiny Group Birthday

Today is a special day here at the office, Happy 11th Birthday Destiny Group! We would like to thank everyone who has been involved with Destiny Group in the past 11 years. We wouldn't have made it this far without support of our friends, family and amazing clients! We are so excited for all of the new opportunities that this coming year brings and we can't wait for many more future birthdays!

Don't forget to join us at our next workshop: The Importance of Blogging! Click here for more information.

Why should I like my own Facebook post?

This question has been asked a million times!

There have been hundreds of articles written about it, and people are constantly asking us about it at our Facebook workshops.

So, why do WE think you should like your own Facebook post? Well... why not?!

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Here are a few of our main arguments:

1) Liking your own Facebook posts will get the post to the newsfeed faster and it will stay there longer. This is exactly what you want! You want people to see your post and this increases the chance of making that happen.

2) People are more likely to like a Facebook post if someone else has already liked it. No one wants to be the first person attaching their name to a post in fear they may be the only one.

3) Facebook gives you the option to do it! If you have the option to like your own post, why wouldn't you?

And finally....

4) Appreciate your own work. People say it's pretentious to like your own post, but be proud of what you do. If you don't like your own things, then who's going to? Attaching your name to your post shows you're confident in your work.

So start liking, everyone! 

 

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Destiny Group | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

EVERY business should be on Pinterest!

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Join us for our Pinterest Workshop

It's time to do some pinning!

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, May 1st, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF! 

Think Pinterest is just for women? Think again.

Find out why your business needs to be on Pinterest and how to create and execute a successful Pinterest strategy.

 

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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How to use custom tabs for your Facebook page

 

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Tabs can be found on your business page on the right side next to your business description. These are by default things like Photos, Likes, Events and Maps  but can be easily manipulated to become direct links to external pages, other facebooks, events, contests and more! Follow these easy steps to set up your custom tabs:

1. Go to this link: https://apps.facebook.com/iframehost/

2. Click the green button "Install Page Tab"

3. In the dropdown choose which of your pages you want to add the tab and click add page tab

4. Then click "authorize the Tab application" 

5. Make sure you choose your "Page Source" (URL, Redirect, Image, or HTML), change the Tab Name and change the "Tab Image" (111px wide by 74px tall)

6. Click Save Settings at the bottom

7. Click "Grant Premission to Application"

8. Click "allow" and go back to your page to see your new tab!

 

Learn more about facebook changes at the Half Day Facebook Strategy Workshop. May 10 from 9am to 1pm - $59 (continental breakfast included). Register at www.destinyg.com/education/event/18-half-day-facebook-strategy-workshop

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Convert internet marketing traffic into real customers!

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Conversions & Call Tracking Workshop

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, April 17th, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF! 

In this workshop you will learn how to make a more successful website which converts visitors into customers, be able to track conversions, do call tracking, etc.  We will focus on HOW TO CONVERT internet marketing traffic INTO REAL CUSTOMERS!!!

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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Facebook Workshop

 

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Facebook Workshop

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, April 4th, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF! 

There are so many different ways businesses can use Facebook. Join us and learn everything from how to create engaging posts to getting people to follow your page and click through to your website.

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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Pinterest Introduces New Analytics Tool

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Pinterest recently introduced a new analytics tool to allow a website owner to track things like the number of people pinning from their site, how many people see these pins or the number of people who have visited your site from Pinterest.

Read more here or read the official announcement from Pinterest here with steps on how you can get started.

To learn more about how to successfully use Pinterest for your business join Destiny Group on May 1st for our Pinterest Workshop. Click here to register now!

Top Google Reader Alternative, Feedly

Looking for a news reader alternative to Google Reader?

Google recently announced its Google Reader is going to be expired on July 1, 2013. Before you panic, a similar, if not better, alternative is already available and gaining popularity: Feedly. It's available for Chrome, Safari and Firefox as well as mobile syncing for Android and iOS. It features a simple, sleek interface and will migrate all of your Google Reader information seemlessly. The site currenty has over 600,000 users, 500,000 of which are new users since the announcement of the end of Google Reader two days ago.

Make sure you switch to Feedly before Google Reader ends in order to ensure all your information is transitioned over seamlessly. Once downloading Feedly you are immedietly prompted to sync with your Google Reader account and in moments all your subscriptions and "starred" posts have been transfered over to Feedly. 

Feedly has the same core features as Google Reader with many preference options available and makes it easy to save and share content. Although the default "magazine" view is a visually pleasing way to scroll through your updates, you may want to consider switching to the "condensed" view in order to have a view similar to Google Reader. This shows a list view of titles which is more efficient when scanning through articles quickly. There are many different settings you can alter in order to create an experience similar to Google Reader. To get more tips for Google Reader users migrating to feedly click here.

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Email Marketing Workshop

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Email Marketing Workshop

Wednesday, March 20, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF!

Email marketing still gives businesses the best return on their investment, yet most people are not using it properly! Join us for our workshop and learn strategies and tips to reinvent and revamp this commonly overlooked form of marketing.

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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Website Design Florida

We have a team of experts servicing Florida that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Florida, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

 bach1

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Website Design Naples

We have a team of experts servicing Naples that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Naples, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

 

these-quiet-sounds

 

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Website Design Miami

We have a team of experts servicing Miami that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Miami, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

 

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Website Design Orlando

We have a team of experts servicing Orlando that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Orlando, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

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Destiny Group has partnered with The Sarasota-Manatee Originals

We are so excited to partner with The Sarasota-Manatee Originals! The Originals are such an important part of our city's history and community. They are a close-knit group of locally owned restaurants, some who have been around as long as 20 years, who are committed to keeping the Sarasota and Manatee area unique.

We have built The Originals website from the ground up! Running their social media has been such a special project for us because of their interesting events, special promotions, and variety of restaurants involved. We have taken on all of the social media platforms and are thrilled to see such a great response from the community and desire to see The Originals succeed!

We are going to begin educational programs with The Originals and teach their members about online marketing, social media platforms, and search engine optimization. These classes will help them to create a stronger image for their restaurants and understand how to tackle different online publicity strategies. This will not only enhance their own image, but The Originals image as a whole.

In the Sarasota area, we have done website design for The Bijou Cafe and Drunken Poet who are part of The Originals and are currently working on revamping The Crow's Nest. With such as strong sense of unity throughout the different restaurants within The Originals, we feel as if we have been accepted as part of their family and look forward to additional projects we take on.

 

The Originals

drunken-poet

bijou cafe

 

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Website Design Fort Myers

We have a team of experts servicing Fort Myers that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Fort Myers, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

 jpan

Website Design Tampa

We have a team of experts servicing Tampa that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Tampa, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

 originals-web

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Website Design St. Petersburg

We have a team of experts servicing St. Petersburg that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for St. Petersburg, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you? 

drunken-poet

Website Design Sarasota

We have a team of experts servicing Sarasota that are ready to design your website! By using Joomla, we are able to create new, unique and easy to use websites that will make your company look like a million bucks. Joomla is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular website software available. Best of all, Joomla is an open source solution that is freely available to everyone. This allows us to build great websites in less time and at a great price.

We not only create eye catching website designs for Sarasota, but also help develop your company even farther by social media integration. We connect your Facebook, Twitter, etc. with your website and also push your content through to these sites. This creates a complete online presence  that many companies don't have. This brings you to the top of Google searches and gets your name out there to be seen!

Click here to see examples of the work we have done! What can we do for you?

 

Car and Style

 

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