A special post from guest blogger Mary Anne Bowie:
It is important to share the story of your business, but what is the right content to share about your business? Journalists use the 5 W method (who, what, when, where, why) to write articles. The 5W method will help you identify meaningful content to share about your business. Even if your business is small, your business story is unique and powerful. If you are willing to take the time to build a solid body of content that tells your story, then that content will become the king of your business message. Consistently sharing solid content is a very effective marketing tool.
First, let’s look quickly at how the 5W method will help you describe your business. Who is the founder of your company? What are your products? When was it founded? Where are you located? Why are you in business? These are simple questions to answer, but the next step is where meaningful content is created.
The Who might be the third generation family member, or perhaps the Who is the inventor who stumbled upon the technology while walking in woods. What is interesting and unique about the Who?
What is distinctive and exceptional about your products? Are they made from recycled sugar cane fiber? Are they the most durable? Do they utilize designs by a local artist? When did your business start at this location and when and what is your next event (sale, charity event, grand opening)?
Where your business is located is in a neighborhood and also in a larger community .what are key features of that area? Why was this location chosen? How does your business relate to the community?
Why are you in business? This is where you explain your corporate approach to your business products, practices and philosophy. What are your ethical parameters? What matters inside your business operations and how do you treat your customers?
Built on a foundation of meaningful content, your unique business messaging will be clear and powerful.
by Gabriel Marguglio