How to Leverage Google Plus to Increase Your Websites Ranking

googleplusnew

Google+ activity has become a factor on search rankings, which is why it's a good idea to have a Google+ account and to create a certain amount of interactivity. Your business can grow in authoritative importance by getting +1s, which are viewed as votes for your site or posts. Building a following on Google+ then engaging with followers is becoming a part of SEO strategy and it probably isn't going away. Even though Facebook may still be more popular, +1's are becoming more important than Facebook likes when it comes to search rankings.

Evaluating Web Pages
Web researcher, Moz, has found that +1's are actually a top factor for Google search rankings. Moz developed a metric called Page Authority that can predict rankings in Google. You can check how any websites is scored on the 100 point scale at OpenSitExplorer.org. Another web researcher, Searchmetrics, announced similar findings that +1's are the most significant factor affecting rankings.

Creating +1 Credibility
Focusing your mission on getting +1's should accompany creating quality content that earns people's attention. Google treats blogs as having high credibility as long as the blog has a strong following and the information helps improve the user experience. Google now treats +1's as having the same level of authority as a blog. Each Google+ post has its own URL and can be as long as a blog. Longer posts usually get better rankings.

Sharing Posts
The best thing you can do to maximize +1's is to interact as much as you can with followers. That doesn't mean post as often as you like. You need to keep your posts limited so that followers are not overwhelmed. At the same time, you should engage with others by commenting on a lot of different people's posts. Show others that you support their causes by giving them +1s. It's a good idea to plan a schedule for Google+ posts and mix up the posts with photos and videos.

Google Authorship
One way to let Google know that you are a serious publisher is to claim Authorship to your web content. First you need to create a Google+ profile. You can include author tags in your links so that Google knows to add a thumbnail of your portrait next to the link. This strategy lets users who find your links in Google learn who you are quickly and develop a familiarity with your brand.

Download our Google+ Cheat Sheet Below! 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Google Hummingbird for SEO Blogging

google-hummingbirdGoogle Hummingbird is an algorithmic update that improves the search experience. Launched in August 2013, Hummingbird attempts to be more intuitive about what a user is really searching for. In the past Google's search results were largely based on guesses about what the robots thought the user meant based on keywords. Now Hummingbird considers the context of a query with the intent of refining and speeding up searches. This new approach to search outdates certain thinking about SEO blogging techniques.

How Hummingbird Affects Blogging

Blogging historically has been about sharing expertise in a friendly memorable way. If the information you share in blogs attracts a wide audience, it could be information extracted by Hummingbird that is displayed as a search result without providing a link to the original content. In many ways, Hummingbird is competing with blogs and websites themselves for attention, since Hummingbird's function is to answer user queries as quickly as possible. By providing answers instead of just links, Hummingbird draws from a growing knowledge database. Bloggers are now pressured to be more intense and memorable thought leaders.

A New Era for Search

The changes marked a new beginning for Google, which had not made so many radical changes to its algorithm in over a decade. Even though Google Hummingbird is like a complete overhaul, it still incorporates updates of the past such as Panda and Penguin. A new technology that it introduces is "conversational search," which uses natural language and semantic search to help understand the context of a query. Hummingbird also works for Chrome users as a tool for using the human voice to ask the search engine a question.

It's no longer the era in which a web page having matching words to a query will gain accidental success. It is more likely that Google Hummingbird will answer a user's question before it provides links to random sites that happen to use similar keywords. Hummingbird marks a major development in the search for knowledge, which outdates the search for just matching words that might be what users are searching for.

Hummingbird Effects

If any sites were affected by Hummingbird they would have felt it by now. Chances are it had minimum adverse impact on sites since it was more geared for improving the search experience than penalizing sites. Google will likely continue it's exploration into the meaning behind words as the new basis for search.

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Using Google+ for Social SEO

blog-seo and social media convergenceSocial media has become essential to many big and small businesses, but not all social networks are equal from a Google SEO perspective. Facebook likes help your image on Facebook, but a like isn't as powerful of a vote as a +1 in the eyes of Google, whose social network has many of the standard features for sharing. Google+ is about building communities that want to engage with others about focused topics instead of the randomness and silliness found on other social networks.

Search Rank Factors

As stated in a recent revealing article about Google SEO, there is no secret to Google+ other than it is a platform that can be used with unlimited potential. It all depends on how you use your tools and imagination. The top factors that affect search rankings provided by Google+ include Authorship, Author Rank and About page links. Other SEO factors that are more driven by consumers include reviews and mentions.

Google Authorship is very important to search rankings because Google prioritizes authoritative sites, which is why popular blogs tend to get higher rankings than writers who do not claim Authorship. By claiming Authorship to your online writing, all of your work will be recognized by the search engine. The more you update your writing with useful content, the more authoritative reputation you will gain with the search engine. 

Building Your Influence

Your Author Rank is critical to the strength of your search rankings, which are shaped by the quality of your expertise and influence. You can build influence by including important links on your profile's About page to web pages full of useful content that contain G+ links back to your profile. While there is no actual direct benefit from getting a +1 in terms of Google Search ranking, it helps Google+ determine if the content fits the "What's Hot" category. One of the best ways to improve your Author Rank is to write a successful blog. 

When your business is reviewed it can get indexed in Google Search, especially if the review is written by an individual with a Google+ account. Even though negative reviews can show up just as high as positive reviews, it's better to attract positive reviews, which lead to better click through rates. Mentions to your business page by people or pages viewed by Google as authoritative can provide a strong benefit to your Google SEO campaign. 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Does Your Flashy Web Design Really Help Your Website?

placeit

As the internet evolves, it is becoming increasingly clear that certain website design techniques that were once thought to be essential can actually hurt your web traffic. As much as website owners want their sites to be a showcase of attractive modern technology, fancy bells and whistles can add up to diminishing returns. Most people explore websites to find useful information, not to be mesmerized by web design. While it's fine to make your site look nice and presentable, a higher priority should be to provide content that target users are searching for with easy navigation. 

Focus on Relevance

The core fundamental wisdom of successful web design should be focused on content and elements that empower the user. Your home page should be instantly understandable to any new user that is interested in the site's subject matter. Most new users will only give your site a matter of seconds before they make a decision as to whether or not it serves their needs. That's why you really don't need fancy sidebars, large graphics or anything that clutters your page with irrelevant elements. Many web designers put too much emphasis on trendy technology that doesn't attract or impress people who are more interested in finding useful tools or content. Try to avoid adding elements to your site that have no proven value other than to seem "hip."

Avoid Annoying Interruptions 

Every website needs to be based on a central theme. Almost anything else that doesn't help communicate that central theme runs the risk of being a distraction. Elements such as Flash intros, photo carousels and automatic popups can slow users down and keep them from finding what they are really looking for. It's better not to gamble with annoying interruptive elements just for the sake of exhibiting the latest trendy website design techniques. You should completely avoid using autoplay videos or audio, since no one likes to be surprised by such media, especially if they are at work and don't want adjacent workers to know what they are doing. 

While online publications with massive audiences can afford to use popup ads as revenue streams, small businesses with limited followings need to be less interruptive since it opens the door for consumers to explore more user-friendly competitors. Another reason why fancy website design techniques don't always work well is that cumbersome technology such as JavaScript does not load quickly on mobile devices. 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How important are reviews for your local Google ranking?

 
Google reviews are created by people with Google+ accounts. These reviews have much more impact in search rankings than Yelp or other local search sites. Quality and quantity of reviews are the most important factors that affect Google ranking. This conclusion came from an extensive study by Digital Marketing Works (DMW). The key for marketers is the more quality reviews you can get, the better chance of a high Google ranking. Another ranking variable is distance and travel time, but market size does not seem to make a difference. 
 

Importance of Reviews

 
A key finding of the study was a correlation between Carousel rank and Google review ratings. Google introduced "Local Carousel" in June 2013, which helps local businesses get more exposure on local searches. The carousel is a reel of small thumbnails at the top of the search results. Thumbnails link to pages relating to search queries. Sometimes the thumbnails can link to Google reviews, which means perception about your business can be influenced by others online. 
 
Reviews help define your image for consumers who use them for their research, since reading reviews can help speed up decisions about purchases. Businesses that get the most high quality reviews tend to get high Google ranking. So it's advantageous to optimize your profile for Google reviews, since this content creates extra clicks for your business. Reviews on other sites such as Yahoo have less impact on Google ranking. 
 

Controlling Content

 
Lengthy reviews have greater impact on Google ranking than short reviews. Well written reviews can be the best promotion because they are treated as endorsements. But bad reviews can be damaging. That's why you want to make sure that your site gets higher ranking than web pages with bad reviews about your business. You can gain an edge over sites with competing keywords by creating as much authoritative content as possible. 
 
It's not clear how Google decides which thumbnails to display on search results pages. But one way to get an edge is to create more local content pages than your competitors. Google favors sites that offer a lot of original useful content. Such sites are considered to have authority and can get high search rankings. Using Google+ to develop an Authorship profile helps gain credibility with the search engine. It allows you to control your thumbnail image and the information about your business when it shows up in search results.
 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Why should you use Tumblr?

Tumblr, which is owned by Yahoo! Inc., is a popular blogging platform. It's advantageous to use due to its ability to appear high in search rankings. Blogs that attract large followings tend to be favored by search engines if the content is original and useful. The site is the home of over 160 million blogs. These short blogs can be integrated with multimedia and other modern technology.

 

Success Story

 
The February 2007 launch of Tumblr was a big success, as it quickly gained several thousand users its first few weeks. Yahoo acquired Tumblr in 2013. The platform lets users sign up for free and choose blogs to follow. You can find blogs to follow by typing in keywords in the search tool. Out of the millions of blogs, there is bound to be something for everyone.
 
Tumblr is similar to Facebook in its presentation, except that it lets you weed out mediocre content quickly. A typical post includes a colorful high resolution photo and a short paragraph that sums up the news. It's a useful way for businesses, especially publications and entertainers, to promote themselves and it's an easy way to build an online following. The key that makes this site successful is that it facilitates shared interests in a seamless way. 
 

Building a Following 

 
Tumblr lets you have a professional online presence by creating your own blog that allows you to upload photos, links, audio and video. It's an easy free way to start a web presence and begin attracting followers. You can create multiple blogs that each have their own unique themes. The platform archives your blogs, which you can edit at anytime. It also includes chat, which can help you engage with followers in real time. 
 
The key to becoming recognized in this online community is to post compelling content. It can be news, a product review or even your own media events such as video interviews or audio programs. In other words, if you want to create your own video series, it's useful because it combines technology and promotion into one platform so that the blogger can focus on creating quality content.
 

SEO Advantages

 
The more original and valuable information you can provide in your blogs, the more likely you will gain notoriety in the blogosphere. Search engines favor blogs if they convey authority and attract a following. Blogs can dominate search results for niche keywords.
 
On the other hand if you create a Tumblr page and update it with links to your blogs on your main website, not only you will be gaining a link to your site, but you may also come up on the first page of google with your Tumblr page with related keywords, taking another space from your competitors. Tumblr is highly indexed and ranked so it is an easy way to get more exposure on google at the same time you help your main website with links and referred traffic.
 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Happy Holidays!

 Happy Holidays!

To our customers and friends-  Happy Holiday's from Destiny Group! We appreciate your business and look forward to a great 2014!

How Hummingbird is Affecting Local SEO

Usually the more Google improves its algorithms, the harder website owners have to work at getting the best rankings. Hummingbird is Google's latest update in August 2013, as it tries to make search more intuitive and refined based on query context instead of just keywords. Google is trying to make its search tool more reflective of actual user intentions as opposed to its classic ball park approach to matching keywords with wide meanings to a wide set of results. Hummingbird attempts to deliver more accurate results faster. This means that SEO must become further refined.
 

How FAQs Help SEO

 
If your website contains a frequently asked questions section with answers, then you are helping Google find answers to questions that users are asking. Adding such pages to your website is an effective SEO strategy that will likely help your search rankings for those questions. Hummingbird is designed to answer questions more directly and FAQ pages become the brain food that the algorithm is looking for. At some point Hummingbird may decide to prioritize your FAQ pages to users asking those questions in your local area. That's why it's still important to use your location as a keyword in your web pages. 
 

Create Fresh Content Content creation seo sarasota

 
The best way to get better rankings regardless of what Google does, is to keep writing fresh content for your website. It helps build authority with Google for unique content and it lets its robots know that your site is constantly expanding. The key is to make sure the content is useful and that SEO techniques are more about content than trying to get higher rankings. Hummingbird feeds on new information, especially the kind that answers questions that no other websites can answer. Sometimes these answers can even come from user comments reviewing your content.
 

How Hummingbird Affects Keywords

 
Google Analytics dumped keyword data in 2013 as SEO experts complained that its core resource was disappearing. It's more proof that Google is putting less faith in keywords and more emphasis on what users are actually looking for or "entity search." Hummingbird uses structured content to have a better grasp what a user is asking based on user history. Hummingbird views entities as objects, properties and relationships and tries to answer questions more with location-based entities than keywords. Layers of personalization will increase with Hummingbird, in which SEO challenges will deal with appropriate content, links and location. 
 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How "cheap" Search Engine Optimization can ruin your ranking forever

Black hat vs. White hat SEO

Search engine optimization has become a huge focus in web development to the point where most web owners know they need it, but not everyone knows the consequences of cutting corners. If you want to be in the game you have to avoid cheap solutions because there are plenty of web marketing companies that want to sell cheap SEO packages. The problem with cheap marketers is that many of them are promising big results that may never come true and in the process, wreck your search rankings.

Black hat SEO

The best way to handle search engine optimization is to already know the basics yourself and then find people who can carry out your strategy. New companies that haven't even learned the basics of SEO and don't know the difference between black hat and white hat practices can get your site banned from indexes. They don't realize that many of their black hat ideas are outdated and get sites penalized, such as buying links, spamming keywords or creating weak content. Google knows what type of content is in demand and it's getting harder and harder to fool their robots with fluff.In order to win the search engine optimization game you have to do it honestly and avoid black hat techniques. Every page of content needs to be constructed as a useful resource to the target reader. There is no room for trying to get high search rankings for pages that don't deserve attention. It's more productive just to build your site with original valuable content. If you hire people to write high quality blogs or articles for you, be sure they are conveying a message that corresponds with your company's goals . Google wants to reference its users to blogs and articles that are worth reading, not a page that some "SEO guy" has stuffed full of keywords and link-spammed to kingdom come.

Even though Google keeps updating its algorithm of a few hundred factors for determining search rankings, the changes keep moving in the same direction, which is that quality content sites are rewarded while thin weak content sites are pushed down the list. Search engine optimization is not an exact science, but it is becoming part of the art of content development. As long as you have the reader in mind and create vast amounts of content that can't be found on other websites, you are moving in the right direction for search engine optimization. 

Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How important is it to have a mobile friendly and responsive website?

Responsive web design sarasota

Internet access through mobile devices is growing fast. According to statistics from comScore, the numbers of US users who visit websites via mobile devices has increased to more than 58%. As a result, mobile website design is necessary to reach customers using mobile devices. These sites are made to be responsive.

Responsive website design refers to a website’s ability to scale to the size of the display device used to view it. This leads to good user experience since the user will not have to scroll up and down to view the content.

Online User Intent

When online, users on different platforms have different intents. While you can impress visitors viewing your website on desktops with great slide-shows and graphics, this cannot be done for users on mobile devices. PC users have the time explore your site but may not be interested purchasing at that time. On the other hand, mobile device users are most likely interested in buying immediately and/or finding the location of the store as opposed to viewing your photo gallery.

Improved User Experience

A mobile website is designed putting into consideration the limited processing capability of a mobile device. The website is a lighter version of the traditional website viewed on a PC, loads faster and uses web technologies compatible with mobile devices. The sites do not have heavy graphics nor use scripting languages that cannot be easily interpreted by mobile devices browsers. Responsive web design (RWD) makes sure the site is effectively works on the device a user is accessing it from. Related to RWD is Audience and Device Aware (ADA) concept, which delivers websites on mobile and smaller screen devices by primarily focusing on the elements that impact the performance and usability of a site. These two technologies enable website images and text to be resized to fit the device a person is using.

Social Media Sharing

Social media cannot be ignored in today’s Internet business. It is important for businesses to have responsive websites to make their content shareable on social media sites like Facebook and Twitter. Sharing your content on social media can enhance your brand, drive traffic to your website and generate more sales. To achieve this, you need a responsive website that will offer visitors a good experience.

Responsive website design is the future. With more people accessing the Internet through smartphones, you need a responsive website to enable easy access.

Need help with creating a Responsive Website Design?

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Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

 
 
 
 

On-site and Off-site SEO tips for your website

SEO is at the top of every content developer's mind now as everyone scrambles to make page one rankings. But what many web authors forget is that the goal is to create long lasting content that will rank high over a long period. The combination of unique evergreen content and consistent SEO techniques that seem poised for longevity is what makes strong useful content these days. The following are tips for people trying to figure out the constantly shifting SEO puzzle. 

On-site SEO

The definition of on-site SEO is any technique that helps optimize your website that you can control physically and virtually. One of the main factors in this realm is keyword selection. In order to choose the right keywords for your website you should make a list of what your website is about and compare it with a list of the associated keywords that have not been exploited in search engines yet. Latching onto popular keywords can get you lost in the shuffle of millions of other sites, but mixing in unique words that create niche phrases can be very powerful. 

Other on-site SEO techniques that can help your search rankings involve how you administer HTML on your pages. Using appropriate "alt tags" for photos and infographics helps Google's crawlers index your images. Keep in mind that the keywords in the alt tags should differ from the keywords in the title and the phrases should be short. Heading tags (H1, H2, etc.) can be used to help the search engines understand how your content is structured. Meta tags are still used in SEO although they have lost importance in recent years.

Off-site SEO

The other side of optimization is off-site SEO, which includes the elements that affect search rankings that you can only indirectly control. Examples include what people say about your site on social media and whether or not they +1 your content on Google+. Establishing yourself as an influencer either with your own blog or being a guest blogger on other sites can bring you additional +1s that help your search rank.

Optimizing your site for mobile devices using responsive design is another technique that indirectly improves your rankings as well because it taps into the growing audience that uses smartphones more than desktops. Mixing on-site and off-site techniques ensures that your site will have an edge over competitors who still haven't learned what SEO means. 

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Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

 

Does owning multiple domains that all direct to my website help my Google ranking?

SEO-domainsWe get this question a lot from our clients and although this was a good strategy 5 year ago, Google is now penalizing websites for doing this. :(

The keyword game:

Rankings in search engines used to be heavily influenced by keywords inside the domain name, and this created a frantic mindset to buy domains with keywords in them. While it is still a minor influence, it is nothing like it used to be.

On the other hand if the domains are brand new and they've never resolved to a site before, then there won't be any kind of impact for SEO.

Duplicate content?

The main problem is that Google hates duplicate content, so if you have several addresses that point to the same content, Google will see that more than one website has the same content and they will devalue the ranking on all the sites that copied it. The only way to make those other domain names come up on the first page of Google would be to promote each one of them like you do with your website.

What about Landing Pages?

The only time I would recommend using multiple domains is if you have a lot of resources (time and money) to create LANDING PAGES outside of your website to drive traffic to your site. These landing pages would have to be separate sites with ONE function, to generate leads about a specific service and they have to be VERY specific about it. The only issue with this is that it is very time consuming: it takes too much time to create, update and promote these pages. This is a strategy that larger businesses use because they have the resources.

Some people will tell you this works, but that does not mean it will work for you and it definitely does not mean it is the right thing to do in Google's eyes, and that is what’s most important. We cannot trick Google, there is a limit and this strategy is on the other side of that limit.

Is Black Hat SEO so bad?

In the SEO world this is called BLACK HAT SEO. If you do Black Hat you can get FAST RESULTS but you have a higher probability to loose them all very fast too. This is what happened with the past 2 updates Google did to their algorithm (Panda and Penguin). A lot of websites lost their entire ranking because they were trying to trick Google with repeated content, multiple domains and inlinks from weird websites.

Resources:

This is a video from the official Google's WEBMASTER Help Youtube channel about multiple domains:
http://www.youtube.com/watch?v=WOB5biRQXVA

To read more about this here are some articles that talk about multiple domain strategy:
http://www.hostway.com/web-resources/search-engine-optimi...

http://blog.firespring.com/2012/07/13/using-multiple-doma...

http://socialmediatoday.com/node/1614916

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Destiny Group | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

 

If you really want to help your SEO, Blog more and learn about the power of Google+ :)

 

Guest Post: Your Business Content is King

content-is-king-seoA special post from guest blogger :

It is important to share the story of your business, but what is the right content to share about your business? Journalists use the 5 W method (who, what, when, where, why) to write articles. The 5W method will help you identify meaningful content to share about your business. Even if your business is small, your business story is unique and powerful. If you are willing to take the time to build a solid body of content that tells your story, then that content will become the king of your business message. Consistently sharing solid content is a very effective marketing tool.

First, let’s look quickly at how the 5W method will help you describe your business. Who is the founder of your company? What are your products? When was it founded? Where are you located? Why are you in business? These are simple questions to answer, but the next step is where meaningful content is created.

The Who might be the third generation family member, or perhaps the Who is the inventor who stumbled upon the technology while walking in woods. What is interesting and unique about the Who?

What is distinctive and exceptional about your products? Are they made from recycled sugar cane fiber? Are they the most durable? Do they utilize designs by a local artist? When did your business start at this location and when and what is your next event (sale, charity event, grand opening)?

Where your business is located is in a neighborhood and also in a larger community .what are key features of that area? Why was this location chosen? How does your business relate to the community?

Why are you in business? This is where you explain your corporate approach to your business products, practices and philosophy. What are your ethical parameters? What matters inside your business operations and how do you treat your customers?

Built on a foundation of meaningful content, your unique business messaging will be clear and powerful.

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Guest Post: What do you know about integrity?

integrity

A special post from guest blogger :

Integrity? You mean Honesty? Actually, if integrity meant only speaking the truth then there would not be so many efforts to ensure integrity. Look at the fine print in any contract requiring the customer’s integrity to meet warranty requirements. Consider the numerous educational efforts including: multiple corporate integrity books, self-improvement courses, business seminars, endless church sermons, and even member support groups like Weight Watchers.

Integrity provides strength and internal stillness. Conversely, anything that is not based on integrity is guaranteed to ultimately fail. The way you model integrity is the way your children will treat integrity. Businesses that operate in integrity are often the most successful. Here is how integrity shows up in the everyday world.

Integrity means delivering an exceptionally perfect product. NOT: “This is good enough, no need to work any longer.”

Integrity means showing up on time. NOT: “I’m not important enough for anyone to care when I show up;” or “I’m so important that they won’t start the meeting without me.”

Integrity means keeping both spoken and unspoken promises in relationships. NOT: “That software developer won’t know that I borrowed this year’s update from you; I really need to save the money.”

Integrity means being true to yourself. NOT: “I have thirty minutes; I think I’ll make and eat that hot fudge sundae instead of going to the gym.”

Integrity means living in truth. NOT: “The cashier didn’t notice that I had the extra set of hinges in the shopping cart; it is not my fault that I wasn’t charged. “

Integrity means delivering on your word. NOT: “I know I told you that I’d call and tell you what I found out, but I forgot.”

Integrity means treating your employees and your customers the way you would like to be treated. And that says it all.

Happy 11th Birthday Destiny Group!

Destiny Group Birthday

Today is a special day here at the office, Happy 11th Birthday Destiny Group! We would like to thank everyone who has been involved with Destiny Group in the past 11 years. We wouldn't have made it this far without support of our friends, family and amazing clients! We are so excited for all of the new opportunities that this coming year brings and we can't wait for many more future birthdays!

Don't forget to join us at our next workshop: The Importance of Blogging! Click here for more information.

Why should I like my own Facebook post?

This question has been asked a million times!

There have been hundreds of articles written about it, and people are constantly asking us about it at our Facebook workshops.

So, why do WE think you should like your own Facebook post? Well... why not?!

facebook likes

Here are a few of our main arguments:

1) Liking your own Facebook posts will get the post to the newsfeed faster and it will stay there longer. This is exactly what you want! You want people to see your post and this increases the chance of making that happen.

2) People are more likely to like a Facebook post if someone else has already liked it. No one wants to be the first person attaching their name to a post in fear they may be the only one.

3) Facebook gives you the option to do it! If you have the option to like your own post, why wouldn't you?

And finally....

4) Appreciate your own work. People say it's pretentious to like your own post, but be proud of what you do. If you don't like your own things, then who's going to? Attaching your name to your post shows you're confident in your work.

So start liking, everyone! 

 

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Destiny Group | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

EVERY business should be on Pinterest!

2013 Plugged-pin- 

Join us for our Pinterest Workshop

It's time to do some pinning!

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, May 1st, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF! 

Think Pinterest is just for women? Think again.

Find out why your business needs to be on Pinterest and how to create and execute a successful Pinterest strategy.

 

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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How to use custom tabs for your Facebook page

 

Screen Shot 2013-04-18 at 12.11.30 PM

 

Tabs can be found on your business page on the right side next to your business description. These are by default things like Photos, Likes, Events and Maps  but can be easily manipulated to become direct links to external pages, other facebooks, events, contests and more! Follow these easy steps to set up your custom tabs:

1. Go to this link: https://apps.facebook.com/iframehost/

2. Click the green button "Install Page Tab"

3. In the dropdown choose which of your pages you want to add the tab and click add page tab

4. Then click "authorize the Tab application" 

5. Make sure you choose your "Page Source" (URL, Redirect, Image, or HTML), change the Tab Name and change the "Tab Image" (111px wide by 74px tall)

6. Click Save Settings at the bottom

7. Click "Grant Premission to Application"

8. Click "allow" and go back to your page to see your new tab!

 

Learn more about facebook changes at the Half Day Facebook Strategy Workshop. May 10 from 9am to 1pm - $59 (continental breakfast included). Register at www.destinyg.com/education/event/18-half-day-facebook-strategy-workshop

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Convert internet marketing traffic into real customers!

2013 Plugged-call

Conversions & Call Tracking Workshop

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, April 17th, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF! 

In this workshop you will learn how to make a more successful website which converts visitors into customers, be able to track conversions, do call tracking, etc.  We will focus on HOW TO CONVERT internet marketing traffic INTO REAL CUSTOMERS!!!

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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Facebook Workshop

 

2013 Plugged-face

 

Facebook Workshop

By attending our workshop, you also receive a one-time free 45 minute business development coaching session with our certified coach to discuss your business plan on an individual basis.

Wednesday, April 4th, 2013
12-1:30 PM
Half Shell Oyster House (1991 Main St.)

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Buy any 5 workshops and get 20% OFF! 

There are so many different ways businesses can use Facebook. Join us and learn everything from how to create engaging posts to getting people to follow your page and click through to your website.

Every 2 weeks we will feature a new Business Development topic while you enjoy a phenomenal lunch in the Half Shell Oyster House private meeting room. This is also a great NETWORKING opportunity.

PRICE $20 Includes Workshop, Lunch, Beverage and Gratuity. 

Seating is limited so please reserve your spot in advance.

Vegetarian option available.

Register at www.destinyg.com/education

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